Onboarding for Different Revenue Management Team Levels
Question for Our Revenue Management Expert Panel: How Does the Onboarding Process of Revenue Management Teams Differ According to Level? Which Topics Should Be Emphasized for Each Level? (Question by Daniel Feitosa) Our Revenue Management Expert Panel Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme Hotels Alenka McMahon - Managing Director, HOTEL REVENUE SERVICES LIMITED Patrick Wimble - Founder & Managing Director, Lightbulb Consulting
Online Restaurant Ordering System: Must-Have Functionalities
An online restaurant ordering system can broaden your horizons and allow you to reach a wider customer base, but you need to make sure you select the right system. In this article, you can explore the most important features and functions to look for when choosing your ordering system, so you can maximize your restaurant's potential. Table of Contents: Defining Restaurants and the Restaurant Industry What is an Online Restaurant Ordering System? Why is Your
A Hotel’s Guide to Choosing the Right Social Media Channels
Navigating the vast world of social media can feel like wandering a bustling marketplace without a map, where each stall is a unique platform vying for attention. However, choosing the right platforms can totally transform your hotel's digital narrative. Whether you're a cozy boutique inn or an expansive hotel chain, a strategic approach to your online space is crucial. Remember, the digital landscape isn’t fixed—it's as dynamic as our ever-changing preferences. The Importance of a
From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts
As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual processes are prone to errors. What Is Customer Relationship Management Software for the Hospitality Industry?
10 Reasons Why Upgrading Your PMS is a Must in 2025
The hospitality industry isn’t slowing down, and outdated property management system (PMS) solutions are dragging hotels behind. Clunky, slow, and vulnerable to cyber threats, legacy systems can no longer keep up. If your property still relies on an aging PMS, here’s why 2025 is the year to upgrade—ranked from most to least urgent. 10 Key Reasons to Upgrade Your Property Management System Below you find 10 reason to upgrade your property management system. 1. Cybersecurity Threats Are Real and Costly Hackers love hotels. Guest data—credit card numbers, passport details, and personal preferences—fetches a high price on the dark web. A
A 3-Step Guide to Improving Conversion Rates with A/B Testing
Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to setting up and running your tests and, finally, analyzing the results to keep those bookings
3 Essential Tips to Maximize Revenue Hoteliers Can Implement Right Away
It's important to have revenue management strategies in place to maximize revenue. Whether you use a revenue management system (RMS) or manage your prices manually, this article covers three essential strategies, recommended by our revenue management experts, to help you stay competitive. 3 Essential Tips to Maximize Your Hotel Revenue In the next sections, you will learn about three crucial strategies that will help you increase your hotel revenue. Strategy 1: Constantly Analyze Your Pick-up
8 Ways to Improve Customer Experience in the Travel Industry
Hotels, airlines, car rental companies, and others in the travel industry prioritize the customer experience as one of the most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and build positive reputations. In this article, you will find eight of the
Marketing Strategy for Restaurants: How to Succeed
The right marketing strategy for restaurants can make or break a business. No matter how successful your restaurant business may be, a great strategy can build it further. In this article, you'll learn how to create an effective and dynamic marketing strategy for your restaurant business, whether a single location
TikTok Hotel Marketing: Tips, Strategies and Examples
What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article,