Strategies to Optimize Your Holiday Park’s Revenue Next Summer
Was your summer a revenue bonanza, or more of a busy bust? The summer busy season is undoubtedly a critical stretch for holiday park owners. For many, it's the time to bolster your budgets and make up for the slower months. While plenty of work must be done to ensure your next summer's guests have an excellent experience, it's also important to consider your approach to revenue management before this flurry of activity begins. Where
Forward-Looking Data to Understand Guest Behavior and Upcoming Trends
Question for Our Revenue Management Expert Panel: What Forward-Looking Data Should Hotels Use to Understand Guest Behavior and Upcoming Trends? Our Revenue Management Expert Panel Nikolas Hall - Principal Owner, N. Hall Consulting Chaya Kowal- Cluster Director Of Revenue Management, Potato Head Family Damiano Zennaro - Founder, DZ Consulting Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme Hotels Fabian Bartnick - Founder, Infinito &
AI + Hotel Marketing: 6 Ways AI is Here to Help
Fear not. Robots won’t take our jobs. In the hospitality sphere, robots - or rather artificial intelligence - can propel our productivity, making our work more effective and our time more efficient. Here are six ways hotel marketing teams are using AI today. The Rise Of AI It’s barely been a year since access to generative artificial intelligence (AI) technology became widely available, yet marketing teams have been quick to explore AI, if not fully
14 Travel Companies That Help Hotels Increase Revenue
Partnering with travel companies can benefit hoteliers, potentially boosting revenue, increasing booking rates, and extending a hotel's reach into new and hard-to-access markets. In this article, you'll discover some of the advantages of a travel company partnership and be introduced to some of the biggest names in travel and tourism operating in the world today. Table of Contents: What Are Travel Companies? What Is an Online Travel Agent (OTA)? Benefits of Working with Travel Companies
Hospitality Leaders on Maximising ROI from Marketing Budgets
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael J. Goldrich - Founder & Chief Advisor, Vivander Stephanie Smith-Sparks - Founder, Cogwheel
Discover The Latest Digital Trends in the Hospitality Industry in 2027
In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, but it can also improve processes and enhance the customer experience you deliver. In this article, you will find 17 of the most important digital trends to focus on in 2027. Table
Exploring the Difference Between a Hotel and Resort: Key Industry Insights
To understand the difference between a hotel and resort, you need to explore their core functions. Hotels primarily exist to provide accommodation and key amenities, whereas resorts serve as comprehensive travel destinations. Professionals working in the industry need to understand this difference because it has a major bearing on operations. The distinction influences the guests that will visit, the facilities provided, how the business is advertised, and more. In this article, you can learn all
5 Visual Design Tips to Boost Your Hotel Website Conversion Rates
Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power
3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond
In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and
10 Great Airline Podcasts to Learn about the Industry
Airline podcasts are essentially any type of podcast that discusses elements of aviation whether formally or informally. The shows can include discussion of flight, the business side of aviation, legal considerations, and so much more. These podcasts serve a vital role within the business sector for a number of different