Should Hospitality Marketing be Managed In-House or Outsourced?
Question for Our Hotel Marketing Expert Panel Should hospitality marketing be managed in-house or outsourced to an external agency? With many hospitality brands operating with smaller teams, what marketing activities could be outsourced easily? Our Marketing Expert Panel Dustin Caromano - Director of Marketing and eCommerce, Première Advisory Group Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality Technology, New York University
Hotel Podcasts; 17 Excellent Podcasts for Hotel Managers & Executives
Hotel podcasts are growing in popularity all the time, because they offer a great way for listeners to keep up with the latest news, trends and innovations within the industry, or learn about a specific area, such as hotel design. In this post, you will be able to learn more about these podcasts and access a list of 17 of the best hotel podcasts to listen to. Table of Contents: What Is the Hotel Industry?
Travel Careers: Tips to Find a Career in the Travel Industry
Many people seek out travel careers, because they offer a combination of interesting day-to-day challenges, variety, and long-term progression. However, finding and securing your ideal job will require you to take certain steps to stand out from other candidates. This article offers nine practical tips to assist you with this. Table of Contents: A Complete Overview of the Travel Industry Travel Careers: Tips to Find a Career in the Travel Industry 1. Have the Right
Hotel Strategies on the Fly Using Revenue Management Technology
Accurate hotel forecasts take a lot of work to create. One day the industry celebrates sky-high returns (1) while other markets struggle to prevent occupancy from slipping beyond their control (2). Travel has always been a global industry, but more than ever, hoteliers find their properties impacted by international trends, which are increasingly challenging to predict. Amid these factors, the current pace of change in hospitality calls for faster, more frequent shifts in operating strategy.
The Latest Technology Trends in the Hospitality Industry of 2026
It is critical to not only keep track of the latest technology trends in the hospitality industry but also to move with the times because the industry is highly competitive, and those who do not adapt are left behind. Customer expectations and requirements are continually shifting. In this article, you can learn more about the latest tech trends for 2026, which hospitality companies need to be aware of. Table of Contents: What is Hospitality Technology? Why is Hospitality Technology Essential for Companies Operating in the Hospitality Industry? Reasons to Stay Up to Date With the Latest Hospitality Technology Trends? What Developments Are
How to Attract Different Segments Through a Diverse Distribution Strategy
With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore ways to capitalize on various market segments. 5 Most Common Market Segments and How to
A/B Testing: The Secret to Success on Your Hotel Website
Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the test, and have the potential to improve the user experience. Hoteliers often face the challenge
Uncovering the Importance of Pickup and Pace in Revenue Management
As a revenue manager, one of your essential daily inquiries is, "What was yesterday's pickup?" It's a question that sets the tone for your day and helps you make informed decisions about selling the right room, to the right guest, at the right time, at the right price. Setting the
Guest Communications: Gold Standards, Key Challenges, and the AI
Time and effort going into answering guest queries should not be underestimated. How to optimize the process to benefit your guests and your staff? This article explores how hotel tech solutions powered by artificial intelligence (AI) can help you do that. Still, first, it outlines the reasons behind the high
The 7 Star Hotel: Learn Everything About Seven Star Hotels
Just what is a seven-star hotel? These luxurious and grandiose establishments strive for a place above and beyond even the notable luxury of a five-star rating. Seven-star hotels aim for levels of sumptuousness and extravagance that most luxury hotels can only dream of. In this article, you'll learn what makes