How Should Hotels Decide on their Online Platform Listings?
Question for Our Revenue Management Expert Panel: There is a growing need for hotels to be listed on multiple online platforms. What should Revenue Managers consider when deciding on where/where not to list? (Question proposed by Theresa Prins) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA Solutions Nikolas Hall - Owner, H. Hall Consulting Fabian Bartnick - Founder, Infinito Tanya Hadwick - Group Revenue
Types of Hotel Rooms: The Different Hotel Accommodation Types
Types of hotel rooms range from the simplest dorms and motel bedrooms to luxury suites and apartments. There are as many different hotel room types as there are travelers. In this article, you'll learn everything you need to know about the range of hotel rooms and how these categories are helpful. Table of Contents: What Is the Hotel Industry? The Necessity of Different Types of Hotel Rooms Most Common Types of Hotel Rooms Types of
5 Keys to Becoming a Great Hotel Marketing Leader
Being a leader is one thing; being a great leader is a whole new ball game. To stay at the forefront of innovation, creativity and ahead of your competitors, you need to learn the skills required to be a great leader when marketing your hotel. The Core Fundamentals of Why Your Hotel Exists If you take a close look at hotel marketing, there are a variety of tactics that you can implement to stay popular
Automation in Hotel Revenue Management: Yes, or No?
At the Asian American Hotel Owners Association’s annual event, Tyler Morse, chairman and CEO of MCR Development, recently shared a quote to inspire hoteliers to take revenue maximisation into their own hands: “Increase your rates; do it with confidence. … Stop wasting money … Buy smart technology… This is a very simple business … don’t get swooned by all the complexities of the business… Room rates are where all of the profits are.” You can
Data Collection Tips for Delivering Personalised Guest Experiences
Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal Consultant, X Hospitality Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Reshan Jayamanne -
What does GOPPAR stand for?
A key performance indicator, or KPI, is a quantifiable business performance measurement. KPIs are essential for implementing a successful revenue management strategy, as it allows businesses to identify areas of success and failure, as well as trends related to demand and customer behavior. GOPPAR is one of the most important KPIs hotels use for revenue management. This article explains what GOPPAR stands for and why it is important. GOPPAR Explained GOPPAR is an acronym for
Hotel Distribution Channel Manager: What Are the Advantages?
For those in the hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. After all, while direct bookings are usually preferable, maximizing bookings and revenue requires assistance from third-party distribution agents. In this article, you will find extensive information regarding distribution channel management in the hotel industry and the role a distribution channel manager can play. Table of Contents: What is Distribution Channel Management? What is a Hotel Distribution
AAA Travel Agency Overview, Services & Benefits for Hoteliers
The American Automobile Association travel agency, or the AAA travel agency for short, is a travel agency that offers exclusive discounts on travel products to members, along with a full range of travel agency services. Hoteliers can look to become an official hotel partner, gaining prestige and earning exposure to
Best Practices & Examples for Hotel Website Design
From showcasing the available room types to sumptuous dining options, a well-designed and structured website serves as a virtual doorway to the experiences awaiting your guests. This article delves into best practices for crafting a successful hotel website - a channel that tells your brand story, informs potential guests about
Interview with CEO & Co-founder Erik Tengen of Oaky
In this interview, we talk to Erik Tengen from Oaky. Erik co-founded Oaky in 2013, alongside Lars Jonker and Tako Paddenburg. He has since helped to grow the company into a market leader in hotel upselling solutions. Oaky helps drive incremental hotel revenue and enhance the guest experience