Does Contactless Check-In Improve the Guest Experience?
Question for Our Hotel Marketing Expert Panel Does contactless check-in improve the guest experience or not? What are the potential pitfalls? Would you consider it essential for hotels / accommodation providers? Our Marketing Expert Panel Sarah Dandashy - Travel & Hospitality Expert, Ask A Concierge Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Daphne Beers - Owner, Your-Q Hospitality Academy Max Starkov - Adjunct
Motel Meaning: Understanding the Role of Motels in the Industry
Motels are overnight accommodations for motorists and remain important in the wider hotel industry. In this article, you will be able to obtain a clear motel meaning or definition, gain insights into the history of the motel industry and the current role of motels, and learn about the motel technology that is shaping the future. Table of Contents: Motel Meaning A Brief History of Motels Motel Meaning in the Modern American Hotel Industry Hotel Technology
How Should Hotels Decide on their Online Platform Listings?
Question for Our Revenue Management Expert Panel: There is a growing need for hotels to be listed on multiple online platforms. What should Revenue Managers consider when deciding on where/where not to list? (Question proposed by Theresa Prins) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA Solutions Nikolas Hall - Owner, H. Hall Consulting Fabian Bartnick - Founder, Infinito Tanya Hadwick - Group Revenue
Types of Hotel Rooms: The Different Hotel Accommodation Types
Types of hotel rooms range from the simplest dorms and motel bedrooms to luxury suites and apartments. There are as many different hotel room types as there are travelers. In this article, you'll learn everything you need to know about the range of hotel rooms and how these categories are helpful. Table of Contents: What Is the Hotel Industry? The Necessity of Different Types of Hotel Rooms Most Common Types of Hotel Rooms Types of
The Metrics Every General Manager Should Track
Starbucks used to track average transaction value as their flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new metrics like customer loyalty, engagement, and lifetime value, and the results speak for themselves. 40% of their US sales are made through their rewards program, with members spending 2-3 times more than non-members. Profit margins grew, wait times dropped. This
How to Measure The Profitability of Your Hotel Business
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools for accurately analyzing financial statements. Every business owner should know what these parameters represent and
6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions
When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email marketing continues to drive Return on Investment (ROI) effectively for hotels. Let's dive into a
5 Ways to Invest Surplus Marketing Funds Before Year End
As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year.
Rethinking Off-Season: Revenue Strategies Hoteliers Need to Follow
Unless you’re operating a ski resort or fortunate enough to have a property located in a year-round warm-weather travel destination, the autumn and winter months can be particularly slow for hoteliers. These low-season booking conditions can lead to some hoteliers adopting an ‘a busy hotel is a successful hotel’ strategy,
Interview with Founder Juanjo Rodriguez of The Hotels Network
In this interview, we speak with Juanjo Rodriguez, the co-founder of the Hotels Network and an expert in facilitating direct bookings for hotels. The Hotels Network offers several solutions designed to help hotels attract more direct business and become less reliant on third-party platforms, like online travel agencies