Role of a Revenue Manager is Shifting Thanks to Automation
Like much of our world today, the hospitality industry is constantly changing and evolving beyond what revenue managers and leaders of the past could have imagined. During unprecedented change, automation and new technology have become essential to successfully navigating the post-COVID hospitality landscape. Revenue Managers Becoming Strategists But with any change comes reservation and distrust. As the industry continues to automate, some hoteliers worry that automated systems may not be able to respond to change
Discover Why These Hotels Enjoy a 15%-40% Higher Revenue Than 2019!
When you review your hotel's mid-year numbers, what do you see? Are your occupancy rates up? Is revenue up? Is your hotel enjoying a revenue boost from 2019? A sample of over 400 revenue-managed hotels found they're on track to close 2022 with a 15%-40% revenue boost from 2019. A Decrease in RevPar for European Hotels A review of May STR reports found hotels in many European capitals reported an occupancy rate between 85 and
7 Hotel Marketing Techniques to Boost Direct Bookings in 2022
Digital marketing is essential if you want to drive bookings and especially if you're after more direct business for your hotel. But with the countless available tools and strategies, it can be hard to decide which ones to implement. The following article highlights seven hotel marketing techniques to concentrate on to make your direct booking soar. 1. Optimise Your Website for Search Engines Increase your website's online visibility and reach through SEO (search engine optimisation).
How to Solve Staffing Shortages in the Hospitality Industry with Technology
Staffing shortages within the hospitality industry can hurt the quality of a business and the experience that customers or guests receive. However, the consequences of staffing issues can be greatly reduced through intelligent investment in technology. In this article, you can learn more about how technology can be deployed to solve staffing shortages or reduce the impact of lower staff numbers. Table of Contents: COVID-19 and Staff Shortages in the Hospitality Industry Reducing & Solving
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of Hotels & Resort, New Mexico State University Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews
Strategies and Top Tips for Calculating Group Rates
Question for Our Revenue Management Expert Panel: What are the best practices when calculating group rates? Should hotels have a different strategy per group category, e.g., tour operators, weddings, corporate, etc.? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme
Boost Hotel Revenue with CRM and Digital Marketing Integration
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns. Maximizing Hotel Profitability with Integrated CRM and Digital Marketing With over 90%* of hotel searches conducted on Google, hotels need a powerful
A Hotel’s Guide to Choosing the Right Social Media Channels
Navigating the vast world of social media can feel like wandering a bustling marketplace without a map, where each stall is a unique platform vying for attention. However, choosing the right platforms can totally transform your hotel's digital narrative. Whether you're a cozy boutique inn or an expansive hotel chain,
From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts
As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse,
Unleashing AI and ChatGPT’s Potential in Your Hotel
Everywhere you turn – whether it's the news, social media, or industry publications – the buzz surrounding AI and ChatGPT is inescapable. And for good reason. These two innovations are game changers, already making significant waves in the hotel and travel industry. They're revolutionizing everything from guest communication to marketing