How To Leverage Data Across 4 Key Hotel Departments
There is no shortage of data in the hospitality industry. From travelers browsing your website to entering information on OTAs and post-stay surveys, hoteliers collect immense amounts of hotel data daily. For this data to be useful, it must be organized and filtered, so it's decipherable and helps guide decision-making. Decisions Based on Business Intelligence Using data analytics, hoteliers can examine vital business intelligence information collected from sources, like their reservation system or Google Analytics,
Break Siloes and Foster Synergies to Optimize Hotel Profits
Hotels looking to optimize profits must break the silo mentality. They must align their teams and synchronize their knowledge. In this article, you'll learn how to break siloes and foster synergies to optimize hotel profits. Steps to Creating a Connected Commercial Organization The movement toward commercial revenue is a good start. Many hotels have brought sales, marketing, revenue management, and distribution under a single commercial revenue leader. But it's not a single person's job. It
How the Internet of Things (IoT) can Benefit the Hospitality Industry
One of the most important emerging trends for those in the hospitality industry is the Internet of Things, or IoT for short. It is, therefore, important for hotel owners, managers, and other business leaders to make the most of it, yet many people still struggle to understand what it is and how it can help fully. In this article, you will find out more about what the Internet of Things is, and how it
Guest Expectations for Pre-Stay Digital Experiences by Hotel Category
Question for Our Hotel Marketing Expert Panel How do guest expectations of the pre-stay digital experience differ between low budget and high-end properties? How do their tech expectations differ during their stay? (Question by Nicole Sideris.)Â Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov - Adjunct Professor Hospitality
Maximizing Revenue for Extended Stay Accommodations: Challenges and Opportunities
Extended stay accommodations and serviced apartments represent a small but fast-growing portion of the European hospitality sector, with the market projected to grow (1) at CAGR of 12.3% from 2024 to 2030. The segment’s relatively rapid growth should come as no surprise as more travelers are booking trips that blend both work and play, major hotspots crack down on short-term rentals like AirBnb, and their relatively lean operating models fuel an influx of investment and development across Europe. Key Challenges for Effective Serviced Apartment Revenue Management When it comes to the marketing, operations, and revenue management of serviced apartment properties,
Hospitality TV: Key Benefits and How They Differ From Domestic TVs
Hospitality TV is the name given to the televisions found in hotels and similar businesses. These commercial televisions provide hoteliers with options like welcome messages, customization and enhanced data security. Acquiring a hospitality TV is important because the needs of customers in a hotel are different from the needs of individuals in their own homes. A hospitality TV allows you to provide relevant and appropriate guest services. In this article, you will learn all about
Booking Engine Hotels: How to Choose the Right Hotel Booking Engine
The booking engine hotels choose to deploy can have a significant bearing on the number of bookings they are able to generate. Customers want a booking engine that is reliable, easy to access and simple to use. Hotel booking engines are of the utmost importance because they help to facilitate direct bookings. These bookings are the ideal outcome, as the hotel does not need to pay commission fees and gains access to valuable customer data.
Hotel Amenities: Meet and Exceed Your Hotel Guests’ Expectations
Hotel amenities are the additional items, services and offerings in a hotel, beyond the provision of a guest room. Some of the main examples of amenities in hotels include toiletries, internet access, and a complimentary breakfast. Amenities help to enhance the guest experience, providing comfort, entertainment, support and convenience. They
Housekeeping Job Description: Key Duties and Skills Required
Housekeeping jobs are some of the most vital positions within any business in the hotel industry, but there is sometimes some confusion about what these jobs entail and the skills needed. In this article, you will be able to read a detailed housekeeping job description so that you understand the
Best Practices for Revenue-Generating Email Marketing
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing