Booking Insights: Level-up Your Data Game with Leadtime Analytics
Among the data and metrics available to you, Leadtime Analytics stands out as a powerful tool in Revenue Management and Marketing. When you understand at a detailed level the period between when a booking is made and the guests check in across all the different dimensions such as Segment, Channel, Country, Promotion, and more, you can develop more effective pricing strategies, improve forecasting accuracy and also the overall performance of the hotel. What is Leadtime Analytics Leadtime, or the booking window, is the number of days between when a guest makes a reservation and their arrival date at the hotel.
Hotel Conferences: Biggest Organizations & Reasons For Hoteliers to Attend
Hotel conferences are a great way to stay up-to-date with the latest trends, develop valuable relationships, and showcase your hotel's offerings. In this article, you will learn about hotel conferences, deepen your understanding of why they are beneficial, and explore some of the biggest organizations hosting these events. Table of Contents: How to Define the Hotel Industry What is a Hotel Conference? 6 Key Reasons Why Hoteliers Should Attend Hotel Conferences Stay Up-to-Date with Trends
How to Drive Conversions on Your Website and Internet Booking Engine
It’s no secret that the hospitality industry is among the most competitive ecosystems in the global business landscape. Guests consider countless factors when deciding where to stay during their travels. In this article, you’ll learn how these user experience aspects differ and strategies for making the most of both. Understanding the Context Although it’s tempting to assume cost is the most important criterion, the data shows that pricing — while relevant — isn’t always the make-or-break
How can Hotels get the Best ROI from their Marketing Budgets?
Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb
How to Measure The ROI of Your Revenue Management System?
The revenue management system (RMS) plays a vital role in the modern hotel technology stack, driving greater profitability and efficiency. Still, the demonstrating return on investment (ROI) in a hotel’s revenue management technology investment goes deeper than year-over-year RevPAR uplift measurements. Understand the True Impact of Revenue Technology The additional
What skills should hotels look for when recruiting Revenue Managers?
Question for Our Revenue Management Expert Panel: What top skills and characteristics should hotels look for when recruiting in Revenue Management leadership? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Chaya Kowal - Director of Revenue Management, Potato Head Family