The 2024 Ultimate Guide to Google Hotel Ads
72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world of digital marketing, this guide will provide you with the knowledge and insights needed to navigate Google Hotel Ads effectively – including its unique features, benefits, and the strategies that can help you harness the full potential of this solution. What is Google Hotel Ads? Google Hotel Ads (GHA) is
7 ways to Optimize Your Hotel’s Distribution Strategy
Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways for your hotel's distribution team to strengthen its approach. Seven ways to Optimize Your Hotel's Distribution Strategy Below you'll find seven ways for your hotel's
Best Practices for Marketing a Hotel’s Non-Accommodation Areas
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct
Quantifying the Benefit of Using Revenue Management Software
When potential clients reach out to Revenue Management Software (RMS) companies, they often have the same question: “How much extra revenue will I make?”. To which the only honest answer is “We don’t know, exactly”. You may come across companies promising 30% or 50% more than you are receiving now.
Basics of Revenue Management for Smaller Hotels
Revenue management stands for “Selling the right product to the right client at the right moment at the right price via the right distribution channel with the best cost efficiency”. But what does revenue management really mean for the extraordinary hotelier? What should you take care of in order to
Airline Vacancies: List of Job Boards to Find a Job at an Airline
Job boards rank among the most popular channels used by job seekers hoping to find airline vacancies online. These platforms are utilized by many employers within the airline industry, making it relatively easy to find options. In this article, we explore some industry job boards most relevant for exploring airline