A global distribution system (GDS) is one of the key distribution channels for hotel owners, allowing travel agencies to access live information related to inventories and pricing, in order to sell hotel rooms to their customers. In this article, you will learn more about the Travelport GDS and the ways it can benefit those in the travel industry.
What is a GDS System?
A GDS system, or global distribution system, is the name given to a network that enables transactions between travel industry service providers. These systems are mainly used by travel agencies, in order to access inventories in real time and sell travel products to their customers, on behalf of providers.
The products or services booked through a GDS system can include airline tickets, car rentals and hotel rooms. For those in the hotel industry, a GDS system is an important distribution channel, as it connects them with travel agents all over the world, potentially increasing demand, room bookings and revenue. More detailed information about global distribution systems and what the benefits are for hotels, you can read in the article “Global Distribution System (GDS): What Are the Benefits for Hotels?”.
What is the Travelport GDS?
The Travelport GDS is regarded as one of the three major global distribution system operators. The company has its headquarters in the United Kingdom, but can trace its history back to 1971, and the creation of the Apollo GDS in the United States. Indeed, today, Travelport is comprised of the Apollo, Worldspan and Galileo GDS systems.
While Travelport GDS was initially geared towards airline companies, it is today used to distribute a variety of products and services for those in the travel industry, including hotel rooms and hotel products.
What Are the Benefits of Travelport GDS?
One of the major benefits of Travelport GDS is the ability for hotel owners and others within the travel industry to distribute their products to travel agencies all around the world. Indeed, this global distribution is especially relevant with Travelport, because it is less reliant on its home market than its two main rivals.
While the Amadeus GDS is especially strong in Europe, and Sabre is strong with the North American market, Travelport’s strength is more evenly distributed across the continents. This is advantageous, as it provides access to some of the strongest travel markets in the world, including North America, Europe and Asia.
Similar GDS Systems to Travelport GDS
The Travelport GDS is one of the three main global distribution systems available to hotels, travel agencies, airlines and others within the travel industry. The two main alternatives are as follows:
The Sabre global distribution system is based in the United States and has a history dating back to the early 1960s. It serves somewhere in the region of 60,000 travel agencies globally, while its location makes it particularly attractive as a gateway to the lucrative North American market.
It is also notable that the percentage of Sabre bookings that are related to hotel rooms, or hotel-related services, is believed to be greater than with its rivals. In total, Sabre has a market share of around 35 percent. More detailed information about Sabre GDS system, you can read in the article “What is Sabre GDS?”.
Amadeus is the largest global distribution system by pure market share, accounting for around 40 percent of travel agency bookings. It was established in 1987 and connects travel agents to hotel rooms, airline tickets and other travel services, although the majority of Amadeus bookings are actually flight-related.
The company headquarters is in Spain, while the central database is in Germany. As a result, it may appeal to hotel owners who are particularly focused on the European market, where it is by far the strongest GDS. More detailed information about Amadeus GDS system, you can read in the article “What is Amadeus GDS?”.
How to Connect Your Hotel to Travelport GDS?
Most hotels connect to the Travelport GDS by going through a GDS provider. Various companies offer this kind of service and the benefit is that they will connect a hotel to all major GDS systems at the same time.
Hotels can then manage their listings, including a property description, photos and facility information, and can distribute their inventory and pricing, all from a single place. GDS providers usually have connections with property management systems (PMS) and hotel channel managers, allowing GDS system usage to be fully automated.
Travelport GDS is one of the ‘big three’ GDS systems, which are used by businesses in the travel industry, including hotels, to distribute inventories to travel agents. By connecting a hotel to a global distribution system, it is possible to increase demand for hotel rooms, resulting in more bookings and more revenue.
More Distribution Tips to Optimise Revenue
The distribution mix that hotels choose to use have a significant impact on their revenue management strategy, and on their overall success. In the following articles you find more distribution strategies to optimise your revenue:
- List of Online Travel Agents (OTAs) to Increase Your Hotel Bookings
- The Most Important Online Distribution Channels for Hotels
- Tips To Gain More Bookings With Your Hotel Website
- Essential Hotel Marketing Strategies
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