Total Revenue Management: How Hotels Can Maximize Their Revenue
Total revenue management is broadly defined as managing each revenue source to the highest profitability. By incorporating multiple revenue points of sale like food and beverage, banqueting and conferencing facilities, spa, retail, leisure activities, and others with room revenue management, total revenue management assists hotels in achieving their goal of increasing revenue and profitability in a competitive market. Table of Contents: Total Revenue Management is Here to Stay What Is Total Revenue Management (TRM)? Essential Total Revenue Management Components for Maximum Hotel Profitability Total Revenue Management 2.0: AI, Personalization, and Post-Pandemic Profit Strategies AI and Technology Revolution in Total Revenue
What are the Pros and Cons of Outsourcing Hotel Revenue Management?
Question for Our Revenue Management Expert Panel: What are the advantages and disadvantages to outsourcing revenue management? Is there a difference depending on hotel / property type? Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Dermot Hrlihy - Owner, Dynamic Hospitality Consulting Ricardo Sereno - Revenue Manager, Altis Hotels Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts,
Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book direct” strategy requires a modern booking engine that’s easy to use. It encourages upsells, an
Space Flight: How to Book a Ticket into Space
When most people think about tourism and commercial travel, they imagine trips to other parts of our planet. However, we live in an era where commercial space flight is becoming a realistic prospect. In this article, we will explain more about space tourism and offer information on how you can
Hospitality Careers: Overview of All Hospitality Positions
Hospitality careers can be ideal for people with a wide range of different skills, qualifications, and experiences, and there will often be excellent scope to move up the career ladder. However, having a rounded understanding of the industry is important, and this post will provide you with an overview of
Voice Search: How the Hospitality Industry Can Benefit From It!
The increased use of voice search in the hospitality industry has been one of the major technology trends in recent times. Yet, reliable voice search is still relatively new, and many hotels and restaurants have started recognizing its potential. In this article, you will learn more about voice search and