How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?
Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael
Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why and how these types of data should be leveraged together by both Finance and Commercial
The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to customer acquisition and retention, ultimately hampering growth and missing opportunities for deeper customer engagement. The
The Digital Concierge: How Technology Helps Hotels Add a Human Touch
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity for revenue growth. Balancing Technology and the Human Touch in Modern Hospitality It’s no secret
Hybrid Hospitality: The Future of Guest Services and Experiences
Hybrid hospitality is a modern form of hospitality, where traditional experiences are combined with the flexibility to adapt to guest needs. This approach places an emphasis on multi-purpose spaces. Hybrid services have grown in importance because many guests now want to combine leisure, business and well-being experiences. With flexible design and careful space management, your business can deliver this. In this article, you can learn about hybrid hospitality and why it matters, explore the key elements of hybrid hospitality implementation and discover some of the underlying technology powering this revolution. Table of Contents: What is Hybrid Hospitality? Why is Hybrid
What the Luxury Traveler Really Wants – And How Hotels Can Deliver
Luxury travelers have redefined what exceptional service looks like. It’s no longer about excess—it’s about ease, control, and relevance. High-value guests aren’t looking for endless choices or over-the-top service. They want seamless, intuitive experiences, and they’re willing to pay for them. The hotels that understand this aren’t just elevating service; they’re creating deeper loyalty, driving higher spend, and unlocking new revenue opportunities. Less Choice, More Relevance Luxury isn’t about offering more. It’s about offering the
What to Do When Your GM Wants You to “Fix” the Forecast
Forecasting is never easy—but it gets a whole lot harder when someone asks you to "adjust" the numbers. If your General Manager (GM) pushes for a rosier picture than the data shows, how do you stay realistic without rocking the boat? In this article, we'll walk through how to handle the pressure, maintain integrity, and turn tricky conversations into alignment. The Reality of Forecasting Pressure Let's be honest: every hotel wants to beat last year's
5 Marketing Campaigns to Reengage Your Past Guests
Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past
Why Simplifying Group Bookings Is the Secret to Business Hotel Success
Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing
Discover The Latest Digital Trends in the Hospitality Industry
In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, but it can also improve processes and