How to Craft Your Hotel Website’s Navigation into a Digital Lobby
It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential guests who land on it. Here, they get a sneak peek into your brand, your
How to Increase Revenue with Minimum Stay Rule: Solving the Case, Sherlock Holmes Style.
Imagine yourself as the Sherlock Holmes of hospitality, piecing together clues to solve the case of boosting your hotel’s revenue. One of the intriguing clues? Minimum stay restrictions. This strategy might seem simple, but when used correctly, it can open the door to higher occupancy rates and increased revenue. In this article, you’ll dive into the mysteries of minimum stay restrictions, revealing when and how to use them to your advantage. What is the Minimum
The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences
In an industry where guest expectations are continually evolving, the adoption of modern technology is no longer just an option—it's a necessity. For hotels, building a future-proof tech stack is essential to ensure that operations are not only smooth and efficient but also capable of delivering personalized services that create memorable guest experiences. By leveraging technology, hotel staff can focus less on manual tasks and more on what truly matters: connecting with guests. Streamlining Hotel
Hotel Welcome Message for Guests: How to Write + 5 Free Examples
A hotel welcome message for guests is a short message, which serves to greet guests and provide them with important information. These messages can be delivered physically or digitally. Learning to write a high-quality welcome message for guests is important because it helps to shape first impressions of your hotel. The message can also help you to highlight services and generate revenue. In this article, you will learn how to write a great welcome message
Hotel Financial Statements: Essential Documents for Effective Hospitality Management
Hotel financial statements are vital documents that provide an overview of financial data, including revenue, expenses, profit and loss. The documents also break down financial data based on the different departments. For hotels, such statements are valuable for understanding and assessing financial health. They can also be used to inform strategies and identify relevant trends, making it easier to plan for the future. In this article, you can gain an understanding of what hotel financial statements are, why they matter and what the key elements are. You will also find information on best practices and common challenges hoteliers face. Table
Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)
There's a curious paradox in the hotel industry. Hotels have mastered the art of making it effortless for a guest to book a single room for one night. Yet the moment a group enters the equation, be it a corporate team booking, a sports club, or an event needing rooms and meeting space, the entire process grinds to a halt. Suddenly, it's email chains, manual RFPs, and a sales process more suited to the 1990s
16 Examples of Robots Being Used in the Hospitality Industry
Robots within the hospitality industry are becoming more commonplace, with uses ranging from artificially intelligent chatbots designed to assist with the customer service process to robot assistants deployed to improve guests' experience in a hotel. In this article, you will find more information about the uses of robots within hospitality, complete with eight specific examples from around the world. Table of Contents: What Are Robots? Robots and Artificial Intelligence Robots in the Hospitality Industry Examples
How an RMS Sets You Up for Success in Low Season
For seasonal properties, the low season isn’t just downtime—it’s the perfect opportunity to prepare for future success. Implementing a Revenue Management Solution (RMS) during this period allows you to maximize revenue and hit the ground running when guests start booking again. Here’s how. What Is an RMS and Why Does
Data Collection Tips for Delivering Personalised Guest Experiences
Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael
5 Touchpoints You Can Automate to Save Time in Your Hotel
In the fast-paced world of hospitality, hoteliers often find themselves juggling multiple responsibilities. One way to streamline marketing efforts and improve overall efficiency is by automating some of your touchpoints with guests. The good news is that this is not difficult to do. By setting up intelligent triggers that automate