9 Audiences You Can Create for Better Hotel Marketing Campaigns
The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back. The Task of Increasing Revenue Increasing revenue is hard in an industry with many brands competing for the same people. It is very easy for guests to go to another brand, especially as they may go to a
Housekeeping Department in Hotel Businesses: Why Is It So Important?
The housekeeping department in hotel businesses is one of the most important areas to focus on because it can directly impact customer satisfaction. In this article, you can learn about the impact housekeeping has on successful operations and access some helpful tips to optimize your housekeeping efforts. Table of Contents: How is the Hotel Industry Defined? What is the Housekeeping Department in Hotel? What Are the Duties of the Room Attendant? Why is the Housekeeping
How Virtual Reality Will Revolutionize Staff Training in Housekeeping
Headlines and feature stories everywhere announced the big news in October 2021: Facebook was rebranding to Meta and would focus heavily on the metaverse. While the metaverse itself wasn’t new, Facebook’s pivot towards this virtual reality (VR) space gave it more clout than ever before. Entrepreneurs saw countless opportunities and were prepared to join this new tech revolution. Metaverse and Hospitality The hospitality industry was no exception. Thought leaders and daring innovators discussed scenarios for
How Successful Hoteliers Handle Pricing Strategies for The Recovery
Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well OTA Visibility Favors Those Already Visible A Deep Dive into Spillage, Spoilage, Overbooking, Oversell, Denials
Collaborative Success for eCommerce and Revenue Management Teams
Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert PanelTamie Matthews - Sales & Marketing Consultant, RevenYouConnor Vanderholm - CEO, ToplineDiego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel GroupHeiko Rieder - Senior Vice President Commercial & Distribution, Step Partners EuropeNiko Krauseneck - Founder, RevenueRebelMassimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue TeamKrunal Shah - Director of Revenue Management, The Biltmore Mayfair, LXR Hotels
Steps for Success: Evaluating and Pricing Group Business
Group business is an undeniably important piece of the revenue puzzle for hotels. However, not all group revenue is equally valuable or desirable. To achieve an ideal mix of group and transient business, hotels must undergo a detailed evaluation process—one that can be greatly aided with an advanced revenue management system. Ten Crucial Steps to Evaluating and Pricing Group Business In this article, you’ll find key steps and considerations for evaluating group business opportunities. 1.
Unlocking Insights and Revenue Potential with Room-Type Analytics
In a hotel, understanding the dynamics of room types and leveraging this understanding can significantly impact revenue, profit, and guest satisfaction. Room-type analytics is a vital component of any hospitality Business Intelligence platform and offers hotels a deeper insight into their inventory’s performance. Data-driven decisions based on Room-Type Analytics enhance profitability and guest experience. This article dives into Room-Type Analytics, its benefits, implementation strategies, and how hotels can leverage this tool for success. What is
Embracing Hybrid Hospitality: A Blueprint for Boosting Hotel Revenue
In the ever-evolving landscape of the hospitality industry, it can feel hard to stay ahead of the curve – or even in the middle of it. However, changing habits, attitudes, and trends send a clear message: the status quo is no longer sufficient to meet the complex needs of modern
STR Trend Report: How the Industry Adapts to Changing Market Dynamics
An STR Trend Report is a useful tool for understanding market dynamics within the hotel industry. In this article, you will learn more about what a STR Trend Report is, how it works, why it is so popular within the industry, and how it can be used to understand and
Best AI Use Cases and Strategies in Hotel Revenue Management
Question for Our Revenue Management Expert Panel: What are the most beneficial use cases and practical applications of AI in hotel revenue management? Where do you think the opportunities and pitfalls may lie? (Question by Alenka McMahon) Our Revenue Management Expert Panel Alenka