Facing Automation Fears: A Perspective for Hoteliers
For some, advancements in automation bring a profound sense of dread. Worrying about the big-picture societal challenges that may come with the widespread adoption of new, advanced generative AI tools is understandable. But instead of fretting about whatever dystopian worst-case scenario automation may bring, it's time to take a step back for perspective and think of how automation may apply to revenue management. Living in the Age of Automation We are already deeply entrenched in
How AI Can Make a Difference to Hotels Today
At first glance, AI and hospitality might not seem like the most natural fit. What makes hospitality unique is its human touch – the provision of experiences that are unique and special to the individual traveler. But AI doesn’t stop that. In fact, it can enhance it. Personalizing Stays and Streamlining Operations There are two ways in which AI enhances the guest experience: directly and indirectly. Its direct impact typically takes the form of hyper-personalization.
Hospitality Recruitment: Learn How to Recruit the Best Employees!
A good hospitality recruitment strategy is at the very core of all success stories within the industry. Hospitality businesses want the best staff in place to provide great service, respond to customer needs, and make experiences positive and memorable. In this article, you can learn how to put the right processes in place, so you always attract the best applicants, filter out unsuitable candidates, and put together the best possible workforce. Table of Contents: What
Hotel Designs: Inspirations for Hoteliers for New Design Hotels
Hotel design is crucial to the success of a hotel business. It can be difficult to know where to start, especially if you're trying to re-imagine an existing hotel. In this article, you'll discover the importance of good hotel design and how it can help your business. You'll also read about some of today's best-designed hotels for inspiration and ideas. Table of Contents: What Is the Hotel Industry? What Is Hotel Design? How Can a
8 Revenue Management Trends Transforming the Hotel Industry
The hotel industry in 2025 is undergoing a profound transformation, driven by technological advancements, shifting guest expectations, and the demand for sustainable practices. Revenue management has become a cornerstone for success in the hospitality sector, leveraging data and innovation to maximize profitability. 8 Revenue Management Trends Transforming the Hotel Industry This article delves into the top trends reshaping revenue management in 2025 and how hotels are adapting with forward-thinking strategies. 1. AI and Machine Learning Revolutionizing Guest Experiences Artificial Intelligence (AI) and machine learning are revolutionizing the hotel industry by delivering hyper-personalized travel experiences. In 2025, these technologies are playing
From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by peer experiences than ever before. The Evolving Booking Funnel The traditional, linear booking funnel has
6 Lessons from Leading Brands for Elevating Hotel Booking Strategies
While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking a few notes from these eCommerce giants. After all, they’ve invested in research and testing to prove that these best practices work. 6 Lessons from
Is it Realistic to Focus on Profitability over Revenue?
Question for Our Revenue Management Expert Panel: Is it realistic to focus on profitability over revenue? How should revenue management teams manage stakeholder expectations? Where might challenges arise? (Question by Diego Fernandez Perez De Ponga) Our Revenue Management Expert Panel Diego Fernández
8 Tips to Improve OTA Conversion Rates
In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success.
Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel
The hospitality sector has long underestimated the influence of short-term rental accommodation on their operations, viewing it as a specialized lodging type that wouldn't impact conventional hotel reservations. However, the swift expansion of short-term rentals, spearheaded by organizations like Airbnb and VRBO, has made an undeniable mark on the hotel