What Practices Make a Hotel Booking Process Effective?
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida
Onboarding for Different Revenue Management Team Levels
Question for Our Revenue Management Expert Panel: How Does the Onboarding Process of Revenue Management Teams Differ According to Level? Which Topics Should Be Emphasized for Each Level? (Question by Daniel Feitosa) Our Revenue Management Expert Panel Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme Hotels Alenka McMahon - Managing Director, HOTEL REVENUE SERVICES LIMITED Patrick Wimble - Founder & Managing Director, Lightbulb Consulting
Online Restaurant Ordering System: Must-Have Functionalities
An online restaurant ordering system can broaden your horizons and allow you to reach a wider customer base, but you need to make sure you select the right system. In this article, you can explore the most important features and functions to look for when choosing your ordering system, so you can maximize your restaurant's potential. Table of Contents: Defining Restaurants and the Restaurant Industry What is an Online Restaurant Ordering System? Why is Your
A Hotel’s Guide to Choosing the Right Social Media Channels
Navigating the vast world of social media can feel like wandering a bustling marketplace without a map, where each stall is a unique platform vying for attention. However, choosing the right platforms can totally transform your hotel's digital narrative. Whether you're a cozy boutique inn or an expansive hotel chain, a strategic approach to your online space is crucial. Remember, the digital landscape isn’t fixed—it's as dynamic as our ever-changing preferences. The Importance of a
Is WhatsApp the Secret to Your Hotel Guest Engagement Strategy?
WhatsApp isn’t just a guest messaging tool. It is a faster, more personal way to connect with guests across their journey. Hotels are using it to boost check-in rates, improve service touchpoints, and even increase on-site sales. In this guide, you’ll learn when WhatsApp works best compared to email and SMS, what it costs, and how to build a smart communication mix that enhances the guest experience and overall performance. Why Consider WhatsApp for Hotel Guest Communication At All? For growing hotel brands, guest communication quickly becomes complex. More properties mean more touchpoints and more data, but also more chances
Difference Between a Hostel and Hotel: The Essential Guide
The difference between a hostel and hotel encompasses design, the range of services and the intended guest experience. For example, hostels prioritize a shared experience with other guests, while hotels offer comfort and privacy. Understanding the difference between a hostel and hotel is important because the two accommodation types have different aims. They are also usually targeted towards different types of guests, with varying budgets. In this article, you can learn all about how hostels
The Metrics Every General Manager Should Track
Starbucks used to track average transaction value as its flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new metrics like customer loyalty, engagement, and lifetime value, and the results speak for themselves. 40%
Interview with Founder and CEO Kristian Valk of Hotelchamp
In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was
What Is an Occupancy Rate?
Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as
Hotel Revenue Management System Adoption: Tips for a Smooth Transition
A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped