Where is the Data? How Hotels are Changing Targets for Data Collection
Data is the blood life – or oxygen – for businesses, but only if one knows how to make sense of it. The sheer volume and scale of data available to hoteliers today are immense, and operators are finding new ways of turning the overwhelming deluge of information from a curse into a blessing. The process involves rethinking their data collection targets to focus on the most valuable insights possible while cutting down on extraneous
Voice Search for the Tourism & Travel Industry: All You Need to Know!
Voice search within the travel industry is one of the emerging trends that marketers, business owners, and other senior figures within businesses in this area need to become aware of. In this article, you will find information about voice search technology, a list of the key benefits, and some tips for adopting an effective voice search strategy. Table of Contents: What is Voice Search? How Do Voice Search and Text Search Differ? What is the
Hotel Financing: Learn How to Finance Your Hotel Business
Whether you want to construct a new hotel or purchase an existing one, you will need hotel financing to cover the costs. Thankfully, there are a variety of options to choose from. In this article, we will explore these different financing types and provide tips to boost your chances of success when acquiring funding. Table of Contents: What Is the Hotel Industry? What Is Hotel Financing? Hotel Business Plan: The Crucial Step to Secure Hotel
What Revenue Management Trends and Strategies will we see in 2023?
Question for Our Revenue Management Expert Panel: What are your predictions for the revenue management trends and strategies we can expect to see in 2023? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Dermot Herlihy - Owner, Dynamic Hospitality Consulting Ricardo Sereno - Revenue Manager, Altis Hotels Pablo Torres - Director Of Sales and Marketing, Alannia Resorts Dr. Betsy Stringam-Bender -
6 Tips on How You Can Break Into The Travel Industry
How can you break into the travel industry? If you have decided that this is an industry that you are interested in getting into, then you’ve got a few different ways in. We understand that you might have come up with your own ideas already, and that’s absolutely fine. This article is geared towards those who need a little bit of help with getting into the travel industry! There are a lot of different ways that you can do this, and it’s about figuring out which is the best way for you based on your long-term career goals. If you
How AI is Advancing Digital Marketing Strategies for Hotels
AI is infiltrating every aspect of life and business. With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel. Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of data - and from a marketing perspective, it can be used to power and facilitate personalized digital and real-world experiences,
Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams
The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In recent years, the hospitality industry has witnessed a significant shift in consumer preferences and market
Top 3 Hotel Rate Parity Issues and How to Fix Them
Are you a hotelier struggling to maintain rate parity in today's ever-changing hospitality industry? If so, you're not alone. Despite the challenges of the last few years, rate parity remains a significant issue for hotels, and it's only getting more complicated. Top 3 Hotel Rate Parity Issues As a result
Mastering Ancillary Revenue: Key Lessons and Strategies
A revenue management strategy is a common practice among hotels. What’s less common is having an ancillary revenue strategy, though. Nevertheless, it’s beneficial for hotels to have one. It’s one of the first steps to unlocking a new, powerful revenue stream and improving the hotel’s positioning and branding while enhancing
Embracing Hybrid Hospitality: A Blueprint for Boosting Hotel Revenue
In the ever-evolving landscape of the hospitality industry, it can feel hard to stay ahead of the curve – or even in the middle of it. However, changing habits, attitudes, and trends sends a clear message: the status quo is no longer sufficient to meet the complex needs of modern