How Optimized Housekeeping Operations Save Costs & Drive Hotel Revenue
Given the challenges the international hospitality industry faced in recent years, total hotel revenue optimization (THRO) is essential today. This probably brings up ideas like optimizing revenue generation in rooms, F&B, and the spa for you and most other hoteliers. But what about housekeeping? While this department was historically seen as a cost center, it has plenty of untapped revenue potential. Read on to learn how to optimize your housekeeping operations to save costs and
Revenue Science Essentials: The 3 Pillars of Dynamic Pricing
When applying revenue science to your hotel or resort’s dynamic pricing tactics, there are three areas ripe for optimization: demand, capacity, and price sensitivity. Taking the time to review the basics and reassess how each of these factors into your revenue strategy is critical to positioning your hospitality business for maximum revenue performance and growth. For the Right Price… One of the hospitality industry’s most important goals is also one of its most significant challenges:
8 Tips & Strategies to Use the Expedia Extranet to Get More Bookings
Expedia is one of the world’s leading online travel agencies (OTAs), and the Expedia Extranet provides a variety of options, tools, and features, which can help hotels to reach new customers. In this article, you can learn about specific tips and strategies that will assist you in generating more bookings. Table of Contents: What is an OTA? What is Expedia? What Are Expedia Partner Central and the Expedia Extranet? 5 Main Strategies to Optimize Your
NFT Hotel Opportunities: How Hotels Could Use NFT Technology
The concept of a non-fungible token, or NFT, is still relatively new, and brands are exploring the various ways they can capitalize on this trend. In this article, you can find out about some of the existing NFT hotel offerings, along with some of the ways NFT technology will likely be used by hotels in the future. Table of Contents: What is a Non-Fungible Token (NFT)? NFT Hotel Opportunities as a Part of the Metaverse
The Latest Travel Marketing Tips to Optimize Your Results in 2025
The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips for 2025 to help you improve your performance and results. Table of Contents What Is Travel Marketing? Why Is Travel Marketing Important? 19 Travel Marketing Tips to Boost Your Results 1. Personalization Marketing 2. Email Travel Marketing Strategies 3. Virtual
What does GOPPAR stand for?
A key performance indicator, or KPI, is a quantifiable business performance measurement. KPIs are essential for implementing a successful revenue management strategy, as it allows businesses to identify areas of success and failure, as well as trends related to demand and customer behavior. GOPPAR is one of the most important KPIs hotels use for revenue management. This article explains what GOPPAR stands for and why it is important. GOPPAR Explained GOPPAR is an acronym for
Hotel Distribution Channel Manager: What Are the Advantages?
For those in the hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. After all, while direct bookings are usually preferable, maximizing bookings and revenue requires assistance from third-party distribution agents. In this article, you will find extensive information regarding distribution channel management in the hotel industry and the role a distribution channel manager can play. Table of Contents: What is Distribution Channel Management? What is a Hotel Distribution
How to Start Hotel Business: 10 Steps for Launching a Successful Hotel Business
Deciding how to start a hotel business is always complex. There are many factors to consider: the location, the type of hotel you want to run, the clientele you want to attract and the services you plan to offer, and more. In this article, you'll discover everything you need to
Hotel Room Cleaning Tips for Meeting & Exceeding Guests’ Expectations
Hotel room cleaning is an essential part of housekeeping, and your efforts in this area can go a long way toward enhancing the guest experience and improving your hotel's reputation. In this article, you can find various ways to meet and even exceed your guests' expectations in this area. Table
9 Audiences You Can Create for Better Hotel Marketing Campaigns
The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back. The Task of Increasing Revenue Increasing revenue is hard in an industry with