What Is an Occupancy Rate?
Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as part of a revenue management strategy. Table of Contents: What Does the Occupancy Rate Stand for? What Influences the Hotel Occupancy Rate? How to Calculate Occupancy Rate How to Use Occupancy Rate Strategies to Maximize Occupancy Rate in Hotel Revenue Management 1. Competitive Offers 2. Enhanced Guest Experiences 3. Capitalize
4 Key Metrics for Your Hotel’s Direct Channel Success
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that will impact your business. Knowing which metrics to focus on, however, can sometimes be challenging…
6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience
Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you are the top choice for your target audience. And for them to choose you, you need to show them that you can cater to their
11 Tips To Increase Your Hotel Bookings Through OTAs
Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find
Create And Optimise Your Google Hotel Ads Campaigns
Direct bookings are a possibility for Hotel Owners to receive more return on investment. With Google focusing more and more on the travel industry, Google Hotel Ads could play an important role to reach more travellers directly instead of through an online travel agency. In this article, you can find
By How Much Can Upselling Boost Your Hotel’s Revenue?
The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article, you find a comparison of the upsell