How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep databases healthy and effective. The Hidden Cost of a Big List Tempted by big audiences
Hotel Technology Trends: 26 Upcoming Innovations You Must Know for 2025
Modern hotels appeal to customers in several ways, including the quality of customer service, the facilities on offer, the property's design, and hotel technology. This technology is often used to deliver a superior customer experience. It is especially important to do so in the post-COVID era, when those customer expectations have changed, and people need more reassurance to travel. In this article, you can read the latest hotel technology trends for 2025. Table of Contents:
What is Revenue Management?
What is revenue management, and why does it matter so much to hospitality brands? Essentially, it's a data-driven approach to anticipating demand and adjusting pricing and distribution in order to maximize earnings. Revenue management is crucial for hotels and similar businesses because they have fixed costs to contend with. When hotels are able to accurately forecast demand, they can take steps to ensure these fixed costs are always covered. In this article, you'll learn what
A Strategic Guide to Choosing the Perfect Celebration Venue in Any City
The success of any celebration, from an intimate birthday dinner to a large-scale wedding reception, hinges on the choice of venue. The right space sets the mood, accommodates your guests comfortably, and brings your vision to life. But when you're faced with a world of options, especially in a city you're unfamiliar with, how do you make the right choice? This guide provides a clear framework for selecting the ideal venue, no matter where your
Your Hotel Q4 Playbook for Forecasts and Budgets in Fall
’Tis the season: pumpkin spice lattes, cozy sofa-tea time, and the world turning shades of orange and red. Fall is upon us, and soon the pumpkins and Halloween decorations will be everywhere. And in hospitality? It means the budgeting and forecasting season. Only now you have less time than usual because September and October are no longer quiet months. They’re busier than ever. In this article, you’ll learn how to create fast, focused forecasts, build flexible budgets, and plan for every scenario. Why Fall Became the “New Peak” Not long ago, hoteliers could breathe a little easier after the summer
Hotel Dynamic Pricing Guide; An Essential Overview of All Price Tags
Revenue management underpins six different main types of hotel room pricing. Called dynamic pricing or “price tags,” this article illustrates these various pricing approaches. As you adopt revenue management for your hotel, you’ll want to understand these concepts to interpret the phases of your property’s pricing path to maximize revenues or minimize damages. Quick menu: Hotel Dynamic Pricing Guide; Overview of All Price Tags What is the Bottom and Starting Price? The Bottom Price Here’s
Only 12% of Hotels Use WhatsApp Marketing. Should You?
Most hotels still aren't using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don't use it at all or rely on it for operational updates. This represents a massive opportunity for properties to explore WhatsApp for guest communication. In this article, you'll learn how WhatsApp
How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt
Hotel Technology Trends: 26 Upcoming Innovations You Must Know for 2025
Modern hotels appeal to customers in several ways, including the quality of customer service, the facilities on offer, the property's design, and hotel technology. This technology is often used to deliver a superior customer experience. It is especially important to do so in the post-COVID era, when those customer expectations
What is Revenue Management?
What is revenue management, and why does it matter so much to hospitality brands? Essentially, it's a data-driven approach to anticipating demand and adjusting pricing and distribution in order to maximize earnings. Revenue management is crucial for hotels and similar businesses because they have fixed costs to contend with. When