From Volatility to Visibility: Why Forecasting Sophistication Matters More Than Ever for Hotels
Volatility has become the defining characteristic of the modern travel economy. The forces shaping demand today, geopolitical tensions, economic swings, rapid changes in airline capacity, shifting traveler psychology, and rising operating costs, are no longer rare disruptions. They’re the backdrop against which hotels must perform every single day. Turning Volatility Into Revenue Confidence Booking patterns that once followed a predictable arc now shift in sharp, irregular movements. Travelers book later, cancel more often, and respond
Are Revenue Managers the New Risk Managers?
Revenue managers have traditionally worked toward a fairly straightforward goal: maximize revenue. That meant pushing rates when demand was strong, filling rooms when it softened, and staying one step ahead of the competition. But in 2026, that playbook is becoming harder to rely on. From Revenue Growth to Profit Protection Pricing power is weakening as travelers grow more price-sensitive, while operating costs continue to climb. At the same time, demand is becoming less predictable, breaking
The Housekeeping Robots Driving Hospitality Industry Innovation
Housekeeping robots are machines capable of carrying out tasks typically associated with housekeeping departments, such as cleaning, tidying, and moving objects. These machines are used to reduce the workload of housekeeping staff and improve operational efficiency. In this article, you can learn more about housekeeping robots and explore examples of some of the most innovative robots in use right now. Table of Contents: Understanding Robotics in the Hospitality Industry What is a Housekeeping Robot in
AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key challenges that they can assist with. These agents can simplify booking processes, meet traveler demands for personalization, and optimize pricing. In this article, you'll learn
Your First 48 Hours in Japan: How to Land, Settle In and Enjoy It
Long flights, time zones, and unfamiliar scripts can make your first hours in Japan feel like a blur. Yet those first two days also set the tone for the rest of your trip. With a little planning, you can move from jetlagged and overwhelmed to quietly confident much faster than you’d expect. This guide walks through a realistic first 48 hours in Japan — from stepping off the plane to your first bowl of ramen and beyond — with a focus on simple habits that make everything easier. Arrival: From Airplane Door to City Train Most international flights land at Tokyo’s
How Can Hotels Stay Competitive Without Slashing Last-Minute Rates?
Question for Our Revenue Management Expert Panel In markets where last-minute rates are often dropped, what pricing strategy will help keep hotels competitive without jeopardising long-term revenue goals? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts
How Personal Branding Can Help Drive Hotel Sales Revenue?
Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Ask Our Panel a
Why Most Hotel Forecasts Fail Before They Start
Forecasting sits at the heart of every hotel strategy. Yet in many organizations, it remains slow, reactive, and quietly mistrusted. Not because teams lack skill, but because the data behind the forecast is fragmented. This article explores why forecasting breaks down and how aligning your data changes not just accuracy,
From Volatility to Visibility: Why Forecasting Sophistication Matters More Than Ever for Hotels
Volatility has become the defining characteristic of the modern travel economy. The forces shaping demand today, geopolitical tensions, economic swings, rapid changes in airline capacity, shifting traveler psychology, and rising operating costs, are no longer rare disruptions. They’re the backdrop against which hotels must perform every single day. Turning Volatility
Are Revenue Managers the New Risk Managers?
Revenue managers have traditionally worked toward a fairly straightforward goal: maximize revenue. That meant pushing rates when demand was strong, filling rooms when it softened, and staying one step ahead of the competition. But in 2026, that playbook is becoming harder to rely on. From Revenue Growth to Profit Protection