How Boutique Hotels Can Compete With Major Chains Using Niche Advertising
Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment of customers and are exceptionally good at wowing their guests. In this article, you'll learn how boutique hotels can use niche advertising, local value, and
How Can Hotels Align Pricing with Value and Market Position?
Question for Our Revenue Management Expert Panel What analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Tanya Hadwick - Group Revenue & Yield Leader,
How Can Hotels Win More Group Bookings Across Channels?
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner, Lure
15 Essential Video Marketing Tips for Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use it to promote your hotel’s services and build customer rapport. Table of Contents: What is
How Hotels Can Outrank OTAs for Direct Bookings
For years, hoteliers have relied heavily on Online Travel Agencies to fill rooms. While platforms like Booking.com and Expedia provide undeniable reach, they come at a steep cost. Commission rates often slice deeply into profit margins, leaving revenue managers constantly searching for ways to balance third-party distribution with direct sales. Moving into late 2026, the landscape of digital travel planning has evolved significantly. Travelers are increasingly turning to search engines to find unique, localized accommodation options, presenting a prime opportunity for hospitality brands to reclaim their independence. By shifting focus toward a robust organic search strategy, properties can reduce their
Remote Work Tools For Hotel Teams: Improving Productivity Beyond The Office
Remote work is changing how hotel teams communicate, plan, and complete daily tasks. While hotels still depend on in-person service, many behind-the-scenes activities can now be managed from different locations, departments, or workstations. The right tools help staff share updates, track responsibilities, access documents, and stay connected without slowing operations down. In this article, you’ll learn how remote work tools support hotel teams, improve productivity, simplify communication, and create smoother workflows beyond the traditional office
Revenue Beyond Rooms: A Guide to Maximize Total Guest Value
Hotel revenue management is no longer limited to pricing rooms and protecting RevPAR. Rising costs, changing guest behavior, and growing demand for experiences are pushing hotels to rethink where revenue comes from and how value is captured. Today, guests spend across multiple touchpoints, both on and off property, creating new opportunities for hotels to increase total booking value. In this article, you will learn how revenue leaders can move beyond room-centric thinking and build strategies
The Housekeeping Robots Driving Hospitality Industry Innovation
Housekeeping robots are machines capable of carrying out tasks typically associated with housekeeping departments, such as cleaning, tidying, and moving objects. These machines are used to reduce the workload of housekeeping staff and improve operational efficiency. In this article, you can learn more about housekeeping robots and explore examples of
AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key
How Boutique Hotels Can Compete With Major Chains Using Niche Advertising
Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment