Early Check-in Hotels: Optimize the Guest Experience & Hotel Revenue
Early check-in hotels are properties that allow guests to check in before the conventional time of between 2:00pm and 4:00pm. This may mean offering earlier check-ins, offering 24/7 check-ins, or offering self-check-ins. Providing options for early check-ins can be especially important for hotels receiving lots of international guests, as many flights land early in the morning. Early check-ins can optimize the guest experience and boost revenue. In this article, you will learn about the benefits
What are the Best Marketing Strategies for Hotels on a Budget?
Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? What could move the needle the furthest, but with the lowest amount of investment? (Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct
Common Booking Funnel Bottlenecks and How to Overcome Them
The road from research to booking is not exactly straightforward for today’s travelers. The competition is fierce for hoteliers, and so is the pushback from OTAs. It’s crucial for hoteliers to optimize their booking funnel so that the transition from research to booking feels smooth and natural for guests. 5 Ways to Overcome the Booking Funnel Bottlenecks The booking funnel encompasses every step a potential guest takes from the moment they become aware of your
The 2024 Ultimate Guide to Google Hotel Ads
72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world of digital marketing, this guide will provide you with the knowledge and insights needed to navigate Google Hotel Ads effectively – including its unique features,
How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep databases healthy and effective. The Hidden Cost of a Big List Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the
Broadened Horizons: 3 Ways Revenue Management Tools Can Influence Commercial Success
If you think of revenue management tools as solely a means for rolling out dynamic pricing strategies and making the most out of the demand for your property’s room inventory, it’s time to challenge that assumption. While these tried-and-true capabilities are a staple at most hotels, today’s advanced revenue management systems are making great strides in breaking down the barriers between sales, revenue management, and marketing - and all to the benefit of hoteliers’ bottom
Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals
A hotel invoice is a document presented to guests at the end of their stay, breaking down the charges they have incurred. This can include the room rate, additional services they used, taxes and more. Hotel invoices are essential for maintaining accurate financial records and providing guests with a transparent overview of charges. They can assist with compliance, preventing disputes and helping you to understand revenue patterns. In this article, you can explore the main
6 Lessons from Leading Brands for Elevating Hotel Booking Strategies
While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking
5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel
As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become
Where to Stay: A Complete Guide to Tourism Accommodation
Accommodation in tourism refers to various places to stay overnight, which are geared towards tourists. Some of the most common examples include hotels, bed and breakfasts, hostels and resorts. The role of accommodation is crucial, as people traveling to new locations need a place to sleep. Accommodation businesses play a