Unlocking Insights and Revenue Potential with Room-Type Analytics
In a hotel, understanding the dynamics of room types and leveraging this understanding can significantly impact revenue, profit, and guest satisfaction. Room-type analytics is a vital component of any hospitality Business Intelligence platform and offers hotels a deeper insight into their inventory’s performance. Data-driven decisions based on Room-Type Analytics enhance profitability and guest experience. This article dives into Room-Type Analytics, its benefits, implementation strategies, and how hotels can leverage this tool for success. What is
Ten Steps to Successfully Introduce AI to Your Hotel Teams
If you plan to roll out a new smart technology or artificial intelligence tool at your hotel, you need to design a thorough team onboarding process. Getting your hotel staff on board with a new solution is key to successful adoption and operational efficiency, but it can also positively impact employee morale and retention. Many hoteliers miss out on this opportunity by rushing to implement the new technology. This article lists the most important steps
Top Tips for Leveraging Tiktok to Attract and Engage with Guests
Question for Our Hotel Marketing Expert Panel How can hotels leverage Tiktok (boasting 1.7 billion active users in 2023) to engage with and attract guests? In your opinion, which strategies can they apply, and what are the best practices? Our Marketing Expert Panel Luminita Mardale - Director Of Marketing And Business Development, Vienna House Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Moriya Rockman - Chief
An Overview of Metrics Every Revenue Manager Should Track
Navigating the complexities of hotel revenue management isn't easy. From demand forecasting and rate negotiations to inventory management and competitor analysis, there are plenty of challenges to keep revenue managers on their toes. But technology is changing the game. Today's revenue managers have powerful tools at their disposal that can help them streamline operations and focus on strategic optimization. The one-dimensional metrics that were used for decades are being replaced by more sophisticated measures that,
Hybrid Hospitality: The Future of Guest Services and Experiences
Hybrid hospitality is a modern form of hospitality, where traditional experiences are combined with the flexibility to adapt to guest needs. This approach places an emphasis on multi-purpose spaces. Hybrid services have grown in importance because many guests now want to combine leisure, business and well-being experiences. With flexible design and careful space management, your business can deliver this. In this article, you can learn about hybrid hospitality and why it matters, explore the key elements of hybrid hospitality implementation and discover some of the underlying technology powering this revolution. Table of Contents: What is Hybrid Hospitality? Why is Hybrid
Are You Forecasting Right? Tips to Optimize Your Hotel Revenue
Running a hotel without forecasting is like driving without a map—you might eventually get there, but not without many unnecessary detours. Forecasting isn’t just for big hotel chains—the independent properties stand to gain the most from a clear picture of what’s ahead. Let’s explore how forecasting can help you to stay one step ahead and turn insights into revenue. What is Hotel Forecasting? Think of forecasting as your property’s crystal ball. Just as weather forecasts
Hotel Budget: Effective Budgeting Tips for Hoteliers
Establishing a hotel budget involves estimating revenue and expenditure over a defined period and establishing rules about how much money is available based on various factors, including changes in customer demand. In this article, you can access some effective budgeting tips for your hotel. Table of Contents: What Is the Hotel Industry? What Is Hotel Revenue Management? Why Is it Important to Strategize Your Hotel Budget? 7 Tips to Boost Your Hotel Budget Strategy 1.
How to Increase Revenue with Minimum Stay Rule: Solving the Case, Sherlock Holmes Style.
Imagine yourself as the Sherlock Holmes of hospitality, piecing together clues to solve the case of boosting your hotel’s revenue. One of the intriguing clues? Minimum stay restrictions. This strategy might seem simple, but when used correctly, it can open the door to higher occupancy rates and increased revenue. In
The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences
In an industry where guest expectations are continually evolving, the adoption of modern technology is no longer just an option—it's a necessity. For hotels, building a future-proof tech stack is essential to ensure that operations are not only smooth and efficient but also capable of delivering personalized services that create
Hotel Welcome Message for Guests: How to Write + 5 Free Examples
A hotel welcome message for guests is a short message, which serves to greet guests and provide them with important information. These messages can be delivered physically or digitally. Learning to write a high-quality welcome message for guests is important because it helps to shape first impressions of your hotel.