Franco Grasso Revenue Team Archives

Why Hoteliers Trust AI-Powered Pricing Over Guesswork

Revfine.com2026-01-27T12:09:23+01:00

Are your room rates helping your hotel grow, or quietly holding it back? Pricing decisions directly affect occupancy, revenue, and competitiveness, yet today's hotel market moves too fast for guesswork. Demand shifts suddenly due to events, weather, and changing traveler behavior, making manual pricing increasingly risky. This is why more hoteliers are turning to AI-powered revenue management systems. These tools

Why Hoteliers Trust AI-Powered Pricing Over GuessworkRevfine.com2026-01-27T12:09:23+01:00

Hotel Dynamic Pricing Guide; An Essential Overview of All Price Tags

Revfine.com2026-01-21T19:15:39+01:00

Revenue management underpins six different main types of hotel room pricing. Called dynamic pricing or “price tags,” this article illustrates these various pricing approaches. As you adopt revenue management for your hotel, you’ll want to understand these concepts to interpret the phases of your property’s pricing path to maximize revenues or minimize damages. Quick menu: Hotel Dynamic Pricing Guide: Overview

Hotel Dynamic Pricing Guide; An Essential Overview of All Price TagsRevfine.com2026-01-21T19:15:39+01:00

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation

Revfine.com2026-01-21T19:24:28+01:00

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who

Cliches About Revenue Management, Guests’ Quality, and Brand ReputationRevfine.com2026-01-21T19:24:28+01:00

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10

Revfine.com2026-01-21T19:36:05+01:00

Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10Revfine.com2026-01-21T19:36:05+01:00

Revenue Management is About Much More Than Pricing

Revfine.com2026-01-21T19:41:27+01:00

When hoteliers, hotel owners, or management seek the help of a revenue management consultant or outsourcing company, they often mention something like, "We've casually practiced revenue management in the past." As the consulting engagement kicks off, these hospitality professionals will say they understand the discipline even though they lack a structured approach. Yet, revenue management is all about structure. Pricing

Revenue Management is About Much More Than PricingRevfine.com2026-01-21T19:41:27+01:00

Revenue Management Guide: Calculating Costs & Quality Analysis

Revfine.com2026-01-21T19:58:36+01:00

As a hotelier, you know many factors go into your room rates. Three of those factors are your costs, current demand, and your hotel’s online visibility. Revenue management is the science of assessing these and other factors and raising your profitability year after year. This article offers a guide to analyzing your costs and improving your analysis with the goal

Revenue Management Guide: Calculating Costs & Quality AnalysisRevfine.com2026-01-21T19:58:36+01:00

Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management

Revfine.com2026-01-21T20:14:06+01:00

Well-run and profitable hotels are like a symphony where talented performers play their parts within the framework of the score. Their skilled cooperation creates the business foundation for the hotel to meet or exceed its business goals. Revenue management principles provide such a framework, with the revenue manager serving as the conductor. The Strategic Framework Behind Profitable Hotel Revenue Management

Profitable Forecasting: How to Boost Hotel Profitability with Revenue ManagementRevfine.com2026-01-21T20:14:06+01:00

7 Common Revenue Management Mistakes and How to Avoid Them

Revfine.com2026-01-21T20:17:53+01:00

Imagine a well-located boutique hotel. The guests enjoy themselves, and while it's slow, it is low season. However, as high season approaches, many rooms remain empty while other nearby properties fill. What's Making Nearby Hotels More Attractive? On the surface, there's no obvious reason why guests are choosing the competition. A little sleuthing shows that these hotels use dynamic pricing

7 Common Revenue Management Mistakes and How to Avoid ThemRevfine.com2026-01-21T20:17:53+01:00

The Vital Role of Revenue Management and Brand Reputation

Revfine.com2025-02-23T11:52:29+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand ReputationRevfine.com2025-02-23T11:52:29+01:00

5 Revenue Management Tips for Beach, City, Mountain, or Countryside Hotels

Revfine.com2025-02-23T11:52:48+01:00

As a hotelier, you know your hotel faces unique revenue management challenges. Your location, primary types of travelers, and the season of the year all play into profitable pricing strategies. This article addresses specific ways to improve your revenue and profitability, regardless of location or seasonality. Revenue Management Tips for Beach, City, Mountain, or Countryside Hotels Some of these tips

5 Revenue Management Tips for Beach, City, Mountain, or Countryside HotelsRevfine.com2025-02-23T11:52:48+01:00

Interview with Founder Franco Grasso of Revenue Team by Franco Grasso

Revfine.com2024-07-03T11:54:18+02:00

In this interview, we're speaking to Revenue Team by Franco Grasso's founder and CEO, Franco Grasso. Under Grasso's guidance, the company has grown into Europe's largest hotel revenue management consulting and outsourcing entity. His company assists hoteliers in maximizing revenue through optimized sales of hotel rooms while promoting efficiency and quality. Can you

Interview with Founder Franco Grasso of Revenue Team by Franco GrassoRevfine.com2024-07-03T11:54:18+02:00

Why Revenue Management Systems Will Never Replace Human Revenue Managers

Revfine.com2026-01-21T20:23:44+01:00

When the desktop computer came along, it needed human input. It’s no different with an RMS (revenue management system) Even an AI-enabled RMS can’t think independently (and that’s a good thing!) You’ve probably heard plenty about AI (artificial intelligence) chatbots that learn from biased human language and “deep fakes,” which are the 21st c. version of Photoshop. These are just

Why Revenue Management Systems Will Never Replace Human Revenue ManagersRevfine.com2026-01-21T20:23:44+01:00

How to Measure The Profitability of Your Hotel Business

Revfine.com2026-01-21T20:30:55+01:00

Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools

How to Measure The Profitability of Your Hotel BusinessRevfine.com2026-01-21T20:30:55+01:00

Learn How Breakfast Service Can Be a Profit Center for Your Hotel

Revfine.com2026-01-21T20:43:26+01:00

OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's

Learn How Breakfast Service Can Be a Profit Center for Your HotelRevfine.com2026-01-21T20:43:26+01:00

The Role of Hotel Reception Staff on Revenue Management

Revfine.com2025-02-23T11:54:11+01:00

Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future bookings. The Importance of a Positive Hotel Reputation Recently, while browsing some online property reviews, one stood out. "... we were disappointed by the lack of clarity of the reception

The Role of Hotel Reception Staff on Revenue ManagementRevfine.com2025-02-23T11:54:11+01:00

How Successful Hoteliers Handle Pricing Strategies for The Recovery

Revfine.com2026-01-21T20:46:59+01:00

Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well

How Successful Hoteliers Handle Pricing Strategies for The RecoveryRevfine.com2026-01-21T20:46:59+01:00

How To Increase Hotel Revenue With Easy Pre-Authorizations

Revfine.com2026-01-21T20:56:11+01:00

While hoteliers know about credit card pre-authorization, many don't incorporate it into their reservation policies. Or, if they do, they leave it up to OTAs. Either way, ignoring the impact of well-managed pre-authorizations on your hotel's revenue is a mistake. Flexibility for Guests and Guarantees for Hoteliers Pre-authorizations are a temporary hold of a specified monetary amount made on a

How To Increase Hotel Revenue With Easy Pre-AuthorizationsRevfine.com2026-01-21T20:56:11+01:00

Discover Why These Hotels Enjoy a 15%-40% Higher Revenue Than 2019!

Revfine.com2026-01-21T21:04:09+01:00

When you review your hotel's mid-year numbers, what do you see? Are your occupancy rates up? Is revenue up? Is your hotel enjoying a revenue boost from 2019? A sample of over 400 revenue-managed hotels found they're on track to close 2022 with a 15%-40% revenue boost from 2019. A Decrease in RevPar for European Hotels A review of May

Discover Why These Hotels Enjoy a 15%-40% Higher Revenue Than 2019!Revfine.com2026-01-21T21:04:09+01:00