“The travel industry has been constantly changing rapidly and concepts like “bleisure”, staycation, long-stay rentals have been around even before Covid. The sentiment though is that they are predominant now more than ever, therefore, most of the categories should be studied and reconsidered, see the “work-from-anywhere” crowd for example. We can ask ourselves then “Do we know them? Can we track them? And, how?” and apply the “data is the king” approach along with a well-trained staff committed to face-to-face interaction.
The better we track, the more we can slim down the lists, create new ones, see confirmations of old trends, fine-tune the forecast. Demand is so vast and could come from anywhere, it’s up to us to pragmatically analyze it (with no random preconceptions) in order to tweak our strategies accordingly.”