Hotel Marketing Courses: What Will You Learn? + List of Educators
Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents: What is Hotel Marketing and Why is it Important? Who Should Join a Hotel Marketing
Best Practices for using Artificial Intelligence in Hotel Marketing
Question for Our Hotel Marketing Expert Panel What are the most beneficial use cases of Artificial Intelligence in hotel marketing? Where are the opportunities and what are the pitfalls for hotels to be aware of? (Question from Cory Falter) Our Marketing Expert Panel Cory Falter - Partner and Visionary at Lure Agency Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of
Hotel Bill Format: Essential Guidelines for Professional Hospitality Invoicing
A hotel bill format is a standard framework or template used to document charges a guest has incurred over the course of their stay. This includes the cost of the room itself, as well as the charges associated with additional services used. Having a hotel bill format in place is important because it allows for accurate record-keeping and transparent communication with guests. By using an established format or template, you can save time and prevent
Front Office Technology: The Latest Tech for the Reception in 2027
Front office technology has seen significant development in recent years. Driven in part by the rise of COVID-19 and technological changes, these changes mean that today's front desk is different from the traditional reception office of the past. In this article, you'll learn about exciting developments in front-office technology and what they mean for your business. Table of Contents: What Is the Hotel Industry? What Is Front Office Technology? Why Is It Important to Follow
Enabling AI-Driven Impact for Hotels: A Three-Pronged Approach
AI adoption is happening in hotels, and hoteliers are confident about the future role of AI in hospitality. While there are barriers and challenges as businesses come to understand AI adoption, there are positive ways in which AI is being applied. This article outlines the three foundational areas shaping the future of AI-powered Find, Book, and Grow strategies in hospitality. The Current Landscape of AI Adoption in Hotels AI is no longer part of the future for hotels. It is happening now. Figures from H2C's global study, AI & Automation in Hospitality, show that 78% of hotel chains are using
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of Hotels & Resort, New Mexico State University Thom de Graaf - Online Marketing Specialist, The
Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels and effective marketing can influence their perceptions. In this article, you will find a breakdown
Types of Rooms in a 5-Star Hotel: Exploring the Most Common Options
Types of rooms in a 5 star hotel vary from basic single and double rooms, through to deluxe rooms and suites. These different room types can also be sold at a variety of price points. Having multiple room types in a 5-star hotel is important because it allows you to
Airbnb Owner Login: SEO Tips to Optimize Your Airbnb Listing
Airbnb owner login credentials allow you to list a property on the Airbnb platform. Once you have your Airbnb host account, you can create a listing and manage it by adding pricing, photos, and availability information. Your Airbnb owner login is important because it allows you to optimize your property
Hotel Door Stopper: Definition, Uses, Benefits and the Main Types
A hotel door stopper is used to control the movement of a swinging door. They are often mounted on the wall, floor or the hinges of the door and limit how far the door can open. Door stoppers are important because they protect walls and doors in hotels. The presence