The Metrics Every General Manager Should Track
Starbucks used to track average transaction value as its flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new metrics like customer loyalty, engagement, and lifetime value, and the results speak for themselves. 40% of their US sales are made through their rewards program, with members spending 2-3 times more than non-members. Profit margins grew, wait times dropped. This
From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts
As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual processes are prone to errors. What Is Customer Relationship Management Software for the Hospitality Industry?
Unleashing AI and ChatGPT’s Potential in Your Hotel
Everywhere you turn – whether it's the news, social media, or industry publications – the buzz surrounding AI and ChatGPT is inescapable. And for good reason. These two innovations are game changers, already making significant waves in the hotel and travel industry. They're revolutionizing everything from guest communication to marketing and revenue management. In this article, we'll delve into the profound impact of AI and ChatGPT on the hospitality sector and explore how you can
Review Management Tips for Companies Operating in The Travel Industry
Reviews play an increasingly important role within the modern travel industry, which is why the concept of review management has become so important. By using the right techniques and strategies, companies can help to amplify positive feedback and limit the damage caused by negative reviews. In this article, you will
Tips for Hoteliers to Grow Bookings With Google Hotels
Business growth and revenue management are top priorities for most hotel owners, and these concepts rely heavily on optimizing demand for hotel rooms. One of the ways hotels can do this is through the Google Hotels platform. In this article, you can find details on how this works and the
The Delicate Balance Between Good and Bad Upselling (+ Free Course)
While a familiar term in the hospitality industry, the broader perception of the word ‘upselling’ could use an improved reputation– and for a good reason. As consumers, we’re bombarded with offers and deals that distinctly fail in hiding their brazen disregard for the consumer. There’s nothing more off-putting than selling