3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for a trip is business, or leisure, or other, every traveler has their own, individual set of wants and needs for their journey and, more specifically, their accommodations. While the din from rival properties and online travel agencies (OTA) has never
How to Use Food and Beverage F&B Data to Increase Hotel Revenue
Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue. But first, let's look at what exactly F&B data is and why it's vital for
How To Increase Hotel Revenue With Easy Pre-Authorizations
While hoteliers know about credit card pre-authorization, many don't incorporate it into their reservation policies. Or, if they do, they leave it up to OTAs. Either way, ignoring the impact of well-managed pre-authorizations on your hotel's revenue is a mistake. Flexibility for Guests and Guarantees for Hoteliers Pre-authorizations are a temporary hold of a specified monetary amount made on a guest's credit card when they book. Some guests misunderstand them and think they're a charge,
Blue Origin: Information About Blue Origin Space Flights
Blue Origin is a space tourism company that intends to deliver sub-orbital space flights for paying customers in the near future. With billionaire backing and multiple successful test flights, it is also one of the most promising options for customers hoping to experience space travel in the years ahead. In
VR Hotel Tour; 10 Amazing Examples of Virtual Reality Hotel Tours
One of the major issues facing the hotel industry is implementing the most effective methods to promote their premises. As clients now rely heavily upon the digital domain, it should be no surprise that the Internet is an indispensable tool. One of the most innovative options is to highlight the
SpaceX Information: Rockets, Spacecrafts and Spaceflights
Founded by Elon Musk, SpaceX is a space transportation, space tourism, and spacecraft manufacturing company based in the United States. It is one of the best-known companies proposing commercial space travel in the near future, and one of the few private enterprises to have achieved successful space flight. In this