How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?
Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Adele Gutman - Culture and Guest Experience
How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue
If you're a hotelier struggling to improve your website conversion rates, you're not alone. Maximizing hotel revenue through direct bookings is crucial, and a little something known as “dopamine” could be the key. In this article, we'll explore the connection between dopamine and positive online experiences and how personalization can help you create a memorable guest experience that boosts conversion rates and revenue. What Is Dopamine? But before diving in, let’s understand what dopamine is.
What is the Role of Human Judgement in Revenue Management Decisions?
Question for Our Revenue Management Expert Panel: With so much technology available, how does human judgement factor into making revenue management decisions? Should the RMS ever be overruled by human judgement? (Question by Fabian Bartnick) Our Revenue Management Expert Panel Fabian Bartnick - Founder, Infinito Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Pablo Torres - Hotel Consultant, TSA Solutions Tanya Hadwick -
Reasons Why Mobile Payments Getting More Popular in Hospitality
Mobile payments are becoming a mainstay within the hospitality sector. These methods offer guest benefits while simultaneously presenting the property in a more amenable light. Let us take a quick look at some of the advantages of this cutting-edge technology to better understand why these methods should be implemented. Table
9 Reasons Why Companies Should Use a Business Travel Agency
There are numerous benefits that a corporate traveler can gain by using the services of a professional business travel agency. Those who choose not to use such services not only lose out on exceptional customer support but also lose money as well. In this article, discover what exactly a business
Airline Manager Job Description & Channels to Find the Job!
Before becoming an airline manager, it is sensible to take the time to learn as much about the role as possible. This includes understanding what the job involves, what is expected of you, and what skills you need to rely on. In this article, you will find all of this