A Steady Hand: How Revenue Management Solutions Can Help Hoteliers Navigate Economic Uncertainty
It’s a foreboding statement that surely hoteliers are getting at least a little tired of seeing, particularly with the economic shock of COVID-19 firmly in our rear-view mirrors. While it’ll take time for the dust to settle, an aggressive and often-shifting trade policy from the world’s largest economy has undoubtedly injected a substantial amount of uncertainty into the plans of hotels across the globe. 5 Revenue Management Tech-Driven Tips for Taming Uncertainty Before you start
Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges
Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same time, fees need to be managed carefully to maintain high levels of guest satisfaction. In
Calculate RevPAR and Maximize Your Hotel’s Revenue
Calculate RevPAR for strategic optimization and success. It's a common mantra within the hospitality sphere. However, your Revenue Per Available Room (RevPAR) involves more than you might think, and every variable impacts your potential profit. RevPAR is a metric that explains your hotel's performance and helps identify areas for optimization and revenue growth. In this article, you'll discover the basics of RevPAR calculations and how to use the results to grow your business toward a
10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty
Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall cost of acquisition. In this article, you'll learn how the programs operate and relate to ROI metrics, benchmarking, competitive strategies, and methods to prioritize guest
How to Improve Hotel Profit Margin With Smart Strategies
Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted. However, you can also adapt the concept to account for individual factors. Understanding your profit margin allows for better resource allocation and growth as you're able to better plan for weather, seasonal changes, improvements, etc. In this article, you'll learn techniques to calculate your profit margin, integrate it with industry benchmarks, and strategically leverage those metrics. Quick Definition: "Hotel profit margin is the percentage of revenue your hotel keeps after
AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?
AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has the potential to change how guests book hotels. It’s a new kind of AI agent
The Budgeting Blind Spots Hotels Can’t Afford in 2026
Many hotel budgets fail before they're even approved—not because the math is wrong, but because the thinking is outdated. Every year, many budgets collapse under the weight of assumptions. For 2026, the question shouldn't be how much you will spend, but how fast you can adapt. It's time to expose the blind spots that quietly cost hotels their edge. In this article, you’ll learn how to identify and fix budgeting blind spots for 2026. 5
What is ARPA?
The average revenue per account, or ARPA, is a KPI used in the hotel industry for revenue management. The metric tells hotel owners the amount of revenue generated, on average, per customer account. As a result, it is a good indicator of business performance. The metric is sometimes known as
Luxury Travel Trends and Influences Making an Impact in 2025
Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne)Â Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury
Overcoming Dynamic Pricing Challenges in the Hospitality Industry
Question for Our Revenue Management Expert Panel: What are the most common challenges faced when implementing dynamic pricing strategies in hospitality and how can they be overcome? (Question proposed by Diego Fernández Pérez De Ponga)    Our Revenue Management Expert Panel Tamie