Only 12% of Hotels Use WhatsApp Marketing. Should You?
Most hotels still aren't using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don't use it at all or rely on it for operational updates. This represents a massive opportunity for properties to explore WhatsApp for guest communication. In this article, you'll learn how WhatsApp
How Boutique Hotels Use Revenue Technology to Grow Profitability
Boutique hotels are built on vision, creativity, and a deep connection to their guests. From the artwork to the playlists, every detail tells a story. These properties thrive on individuality, like unique rooms, curated experiences, and independent operations, even in how they approach pricing. Even the most thoughtfully run property needs smart tools to stay competitive. In this article, you’ll learn how an advanced revenue management system (RMS) can help you protect what makes your
AI-Driven Analytics Will Provide Hard Fast ROI – But Are Hotels Ready?
For hoteliers looking to find customers, convert them to Book, and grow revenue amid stiff competition, smarter data insights are necessary. But if more isn't done to bring system data together in a cohesive, intelligent, and integrated way, commercial teams will flounder, unable to deliver hard, fast ROI. The Balancing Act of Modern Hospitality Hotels operate in one of the most complicated industries, where every aspect of operations is a priority, and guest experience is
Hotel Guide to Creating and Managing Airbnb Listings
Airbnb listing options are one of the most significant drivers of the travel industry. The average traveler has become agnostic to the particulars of a platform. When people travel, they want options ranging from boutiques to hotels, home rentals, or even serviced apartments. Airbnb is part of what makes that possible, and hoteliers leveraging those options are gaining a significant advantage over the competition. In this article, you'll discover how to tap into that demand
How to Measure The Profitability of Your Hotel Business
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools for accurately analyzing financial statements. Every business owner should know what these parameters represent and how they are calculated since they are scrutinized closely, particularly when dealing with banks. 3 Main Profitability Ratios Let us now review 3 widely known
Choose to Be Chosen: How Hoteliers Use AI to Stay Ahead of Hospitality Trends
The hospitality industry is evolving rapidly, with shifting guest expectations and unpredictable market conditions challenging traditional approaches. Hotels can no longer rely solely on historical data or manual strategies to remain competitive. Artificial intelligence is emerging as a powerful tool that helps hoteliers respond faster, personalize guest experiences, and optimize revenue decisions in real time. By integrating AI into daily operations, hotels gain deeper insight into guest behavior and market trends. In this article, you'll
Beyond RevPAR: The Metrics Redefining Hotel Revenue
For decades, hotels have relied on familiar benchmarks like occupancy and ADR to guide performance. These metrics still matter, but they no longer tell the full story. In a digital, experience-led hospitality landscape, revenue goes far beyond rooms – and your strategy should too. In this article, we explore what shapes revenue today, from automation and guest behavior to space utilization, and the metrics that define modern success. Revenue Is No Longer Just About Rooms
Enabling AI-Driven Impact for Hotels: A Three-Pronged Approach
AI adoption is happening in hotels, and hoteliers are confident about the future role of AI in hospitality. While there are barriers and challenges as businesses come to understand AI adoption, there are positive ways in which AI is being applied. This article outlines the three foundational areas shaping the
Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation
Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for
How Language Basics Make Travel Navigation Less Stressful
Travel can fill you with hope as you enter a fresh place. A street with new sights can lift your mood. Trouble can arise when local speech feels unclear. A small phrase can turn confusion into ease. Each short word can guide your route through a city that once felt