Question for Our Hotel Marketing Expert Panel Good reviews are essential in the hospitality industry. What are your best practices for maintaining a great Net Promoter Score & successful reputation management? (Question proposed by Adele Gutman) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Susanne
Booking.com is one of the most important distribution channels for hotels, and properties need to learn to make effective use of the admin Booking extranet. In this article, you can find out about how this management platform works, what features are available, and the opportunities that you can take advantage of to maximize results. Table of Contents: Online Travel Agents
The Booking Extranet is a management platform associated with Booking.com, one of the world's most popular online travel agencies. In this article, you can learn more about Booking.com and its extranet, along with strategies and tips to help you generate more bookings through the service. Table of Contents: What is an OTA? What is Booking.com? What is the Booking.com Extranet?
Opening a new hotel or resort property is thrilling and daunting. Wherever you are on your new hotel journey, it's never too soon to assess your revenue optimisation needs. Your new hotel's revenue management approach will play an impactful role at every stage of development, from staffing decisions to tech budgets to sales, marketing, and distribution tactics. Pre-Opening Considerations Given
Question for Our Revenue Management Expert Panel: Are Revenue Managers updating prices too frequently or not often enough? Both pose risks, especially for last minute sales. When is the best time to update prices? (Question proposed by Nikhil Roy)Â Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept
Non-fungible tokens, or NFTs, are emerging as one of the most significant marketing trends, and NFT hospitality offerings are also growing as businesses come to recognize their full potential. In this article, you can learn about NFTs, their advantages, their marketing potential, and their specific uses within hospitality. Table of Contents: What is a Non-Fungible Token (NFT)? NFT Hospitality Offerings
Some hotel groups are geared towards the higher end of the market. They focus on offering premium luxury accommodations and services to the more discerning traveler. A certain amount of cache comes with working for a high-end hotel group, as well as better compensation and benefits. Here are some of the most luxurious hotel groups you can work for today.
Who isn’t familiar with Netflix? With over 222 million subscribers, this streaming platform has become the favorite of thousands of binge-watchers across the globe. You might wonder what hoteliers could learn from such a different company. Probably more than you would expect, hoteliers can replicate so many elements from Netflix’s strategy, but for today, let’s dive into their online user
Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a major role in their success. The 2022 Hospitality Market Report summarises their results. Read on to let the latest recovery and
Social media strategies for hotels are currently just as important as in other sectors. Effective social media marketing in the hotel industry can elevate your brand profile, increase website traffic, and boost reservations. Engaging with hotel guests via social media is a great way to gain valuable feedback and encourage customer loyalty. In this article, you'll learn eight social media
Hospitality is a large and complex industry, meaning delivering services and solutions for guests. The hospitality sector is intimately connected to the hotel and travel industries yet distinct from both. "Hospitality" isn't just a set of services -- it's a culture. In this article, you'll learn about hospitality as an industry and a concept. Table of Contents: Hospitality: Meaning? What
Slow tourism is an emerging tourism trend that serves as an antidote to some of the negative aspects of mass tourism. At the same time, slow tourism places a strong emphasis on sustainability, engagement with local culture, and fully appreciating travel experiences. Here, you can learn more about slow tourism, including how it is defined, its growing importance, and how
Investing in the right restaurant management software can greatly improve your business's efficiency and overall effectiveness. Of course, to find the best solutions for your restaurant, you need to understand the different types of software on the market and how they work. This article will explore various restaurant management solutions, their benefits, their main features, and more, allowing you to
Instagram hotel marketing is a powerful way to build your brand and boost revenue. Instagram is well-suited to hotel marketing as a social media platform that focuses on sharing images and videos. Through paid ads, quality content, collaborations with influencers, and organic engagement, Instagram gives you plenty of options for promoting businesses in the hotel industry. Table of Contents: What
A Booking login can help boost guest numbers, optimize pricing and maximize revenue for your hotel. In this article, you'll learn everything you need to know about Booking.com. You'll learn what the site is and how it works and discover top tips for boosting your hotel's profile and getting more bookings through the site. Table of Contents: What Is an
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie
The hotel star rating system is one of the main ways hotels are assessed and rated. This is important because potential customers may look at the star ratings of a hotel before deciding whether to book a room there. Here, you can learn about the types of hotel star ratings, what they mean, and their overall significance. Table of Contents:
Question for Our Revenue Management Expert Panel: What information is most important to hotels when forecasting? What data should be prioritised by revenue management teams? (Question proposed by Daniel Feitosa) Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Theresa Prins - Founder, Revenue Resolutions Daniel Feitosa