Hotel Marketing

Why Hotels Are Choosing Independence Over Brand Affiliation

Revfine.com2026-02-24T17:22:07+01:00

For decades, hotel brands represented stability, scale, and security. Affiliation offered global distribution, loyalty programs, technology systems, and operational guidance that independent owners struggled to replicate. But the hospitality landscape has changed. Access to demand, modern technology, and digital marketing tools is no longer exclusive to brand ecosystems. At the same time, rising fees and tighter margins are forcing owners

Why Hotels Are Choosing Independence Over Brand AffiliationRevfine.com2026-02-24T17:22:07+01:00

AI Agents for Hotels Are Shaping the Next Generation of Hospitality

Martijn Barten2026-02-20T12:29:09+01:00

AI agents for hotels represent the next evolution of artificial intelligence in hospitality. Unlike traditional AI tools or chatbots that respond to prompts, AI agents can analyze data, make decisions, and take action across departments automatically. This will enable hotels to contend with staffing challenges and continue to meet and exceed guest expectations. In this article, you’ll learn what AI

AI Agents for Hotels Are Shaping the Next Generation of HospitalityMartijn Barten2026-02-20T12:29:09+01:00

Is Predictive Personalisation in Hospitality a Risk or Opportunity?

Suzanne2026-02-24T16:32:51+01:00

Question for Our Revenue Management Expert Panel: Does predictive personalisation in hospitality truly enhance the guest experience, or does it risk limiting spontaneity and the thrill of discovery? (Question proposed by Nikolas Hall) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant,

Is Predictive Personalisation in Hospitality a Risk or Opportunity?Suzanne2026-02-24T16:32:51+01:00

How Hotels Integrate Music and Art for Memorable Guest Experiences

Suzanne2026-02-13T13:45:11+01:00

Question for Our Hotel Marketing Expert Panel How have hotels innovatively integrated music and art to enrich the guest experience, and how can these experiences be marketed to maximum advantage? (Question proposed by Moriya Rockman.) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Pablo Torres - Hotel

How Hotels Integrate Music and Art for Memorable Guest ExperiencesSuzanne2026-02-13T13:45:11+01:00

Five AI Shifts Reshaping the Hotel Guest Journey

Revfine.com2026-02-09T12:21:36+01:00

Artificial intelligence is entering a new phase in hospitality, where its impact depends on how well it supports continuity across the guest experience. Travelers increasingly expect seamless interactions from discovery through departure, regardless of channel or touchpoint. As AI becomes embedded in how guests search, decide, and engage, hotels must think beyond isolated tools and toward connected systems that guide

Five AI Shifts Reshaping the Hotel Guest JourneyRevfine.com2026-02-09T12:21:36+01:00

Shared Data Language for More Effective Hotel Team Collaboration

Revfine.com2026-01-27T12:09:33+01:00

Hotel teams are surrounded by data, yet alignment often feels harder than ever. Revenue, sales, marketing, finance, and operations all look at performance through different lenses. This article shows how a shared data language helps you collaborate better, reduce friction, and move from debate to confident decisions faster, without adding more reports or meetings. What Is a Shared Data Language

Shared Data Language for More Effective Hotel Team CollaborationRevfine.com2026-01-27T12:09:33+01:00

Branded Residences Are Turning Hotel Brands into Lifestyle Assets

Martijn Barten2026-01-27T12:09:53+01:00

Branded residences are high-end private homes, which are associated with a lifestyle or hotel brand. They combine private residential living with the service and operational standards of a hotel. These developments can benefit buyers through lifestyle quality, as well as brands through additional revenue and customer loyalty. Property developers can also capitalize on high prestige and greater project returns. In

Branded Residences Are Turning Hotel Brands into Lifestyle AssetsMartijn Barten2026-01-27T12:09:53+01:00

Overbooking Done Right: How to Fill Rooms Without Upsetting Guests

Revfine.com2026-01-27T12:10:08+01:00

Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful

Overbooking Done Right: How to Fill Rooms Without Upsetting GuestsRevfine.com2026-01-27T12:10:08+01:00

How Can Independent Hotels Boost Direct Bookings Against OTAs?

Suzanne2026-01-13T14:56:54+01:00

Question for Our Hotel Marketing Expert Panel Independent hotels face strong competition for direct bookings in an OTA-dominated market. What strategies can they use to convert guests through their own channel? (Question proposed by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman

How Can Independent Hotels Boost Direct Bookings Against OTAs?Suzanne2026-01-13T14:56:54+01:00

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?

Revfine.com2026-01-20T13:28:38+01:00

AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?Revfine.com2026-01-20T13:28:38+01:00

Hotel Trends: Discover The Latest Hotel Industry Trends for 2026

Martijn Barten2025-12-17T12:47:01+01:00

Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. In this article, you can learn more about the latest hotel industry trends for 2026. Table of Contents: The Importance of Staying Up-to-Date With Hotel Trends Understanding

Hotel Trends: Discover The Latest Hotel Industry Trends for 2026Martijn Barten2025-12-17T12:47:01+01:00

Enabling AI-Driven Impact for Hotels: A Three-Pronged Approach

Revfine.com2025-12-01T12:48:35+01:00

AI adoption is happening in hotels, and hoteliers are confident about the future role of AI in hospitality. While there are barriers and challenges as businesses come to understand AI adoption, there are positive ways in which AI is being applied. This article outlines the three foundational areas shaping the future of AI-powered Find, Book, and Grow strategies in hospitality.

Enabling AI-Driven Impact for Hotels: A Three-Pronged ApproachRevfine.com2025-12-01T12:48:35+01:00

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation

Revfine.com2026-01-21T12:02:22+01:00

Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for your brand to succeed. Unlocking Revenue Growth Through Smart Marketing

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the ReservationRevfine.com2026-01-21T12:02:22+01:00

Hotel Marketing Checklist and Tips for Pre-Opening Success

Suzanne2025-11-12T11:29:20+01:00

Question for Our Hotel Marketing Expert Panel To ensure a successful launch, what key actions should be on a hotel’s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.) Our Marketing Expert Panel Kamila Zawadzka - Marketing Lead, The Orange Studio Michael J. Goldrich - Founder

Hotel Marketing Checklist and Tips for Pre-Opening SuccessSuzanne2025-11-12T11:29:20+01:00

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

Revfine.com2026-01-21T13:09:53+01:00

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest

How to Segment Your Guests: 5 Basic Tips to Boost ConversionsRevfine.com2026-01-21T13:09:53+01:00

Hospitality Leaders on Maximising ROI from Marketing Budgets

Suzanne2025-10-03T10:54:52+02:00

Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman

Hospitality Leaders on Maximising ROI from Marketing BudgetsSuzanne2025-10-03T10:54:52+02:00

Ditch Discount Blasts and Reward High-Value Hotel Guests

Revfine.com2025-10-03T15:00:26+02:00

Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return, spend more, and recommend your brand. In this article, you’ll

Ditch Discount Blasts and Reward High-Value Hotel GuestsRevfine.com2025-10-03T15:00:26+02:00

The Future of Hotel Competitiveness is Connectivity

Revfine.com2026-01-20T12:13:31+01:00

The future of hotel competitiveness is being redefined by connectivity. No longer just background infrastructure, seamless integrations are now a critical driver of growth and profitability. Hotels that embrace connectivity gain visibility, control, and efficiency. Those who ignore it risk falling behind with costly errors and missed opportunities. In this article, you’ll learn how internal and external connectivity increase visibility,

The Future of Hotel Competitiveness is ConnectivityRevfine.com2026-01-20T12:13:31+01:00

Hotel Marketing

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