Return on Experience (ROX) has been discussed widely and it is being referred to as “the new ROI” (Return on Investment). Compared with ROI, which directly measures the amount of return on a particular investment, ROX measures the soft business results that a great experience can generate. In this article you can learn why ROX is important and how you
Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardized services; they need to offer more. Happy customers are the key to success in the hotel business. Customer satisfaction is increasingly important, and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make efforts to distinguish themselves from the competition. 3 Tips to
Guest engagement has never been so important. As we move forward through the next couple of years, travelers will look for peace of mind when planning their trips. Hotels need to clearly communicate answers to questions, provide tailored offers, and be accessible to guests throughout the guest journey. Guest communication is key to this. Therefore, in this article, you can
The use of mobile apps for everyday activities has become more commonplace, leading to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn more about hotel apps, their benefits of them, and how hotel owners can use
For hotels and other businesses operating in hospitality management, customer experience has developed into one of the single most important battlegrounds, and those who excel in this area are likely to gain a significant competitive advantage over rivals. With that in mind, this article will provide you with eight of the most effective ways to improve the experience you are