Hotel Marketing

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Hotel Market Segmentation: Effective Tips & Strategies for Hoteliers

2024-04-25T14:36:00+02:00

Hotel Market Segmentation Hotel market segmentation categorizes consumers based on varying needs and preferences, enabling tailored marketing and service strategies. This approach is crucial for maximizing revenue, enhancing guest satisfaction, and ensuring competitive advantage by accurately targeting and meeting the specific demands of diverse customer groups within the hotel and hospitality industry. Key Takeaways Geographical: Tailor services to location-based preferences,

Hotel Market Segmentation: Effective Tips & Strategies for Hoteliers2024-04-25T14:36:00+02:00

9 Audiences You Can Create for Better Hotel Marketing Campaigns

2023-12-06T12:36:13+01:00

The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back. The Task of Increasing Revenue Increasing revenue is hard in an industry with many brands competing for the same people. It is very

9 Audiences You Can Create for Better Hotel Marketing Campaigns2023-12-06T12:36:13+01:00

How to Use Your (Guest) Data to Increase Revenue?

2023-12-06T12:38:42+01:00

The recent years with a turbulent and unpredictable market have made hoteliers used to dramatic change. Guest booking behavior and previously established travel patterns have been replaced by new ones belonging to a hotelier's daily challenges. New travel trends and changing guest behavior are here to stay; they must act upon them. The Importance of Guest Data If you, as

How to Use Your (Guest) Data to Increase Revenue?2023-12-06T12:38:42+01:00

Should Hospitality Marketing be Managed In-House or Outsourced?

2023-12-06T12:39:03+01:00

Question for Our Hotel Marketing Expert Panel Should hospitality marketing be managed in-house or outsourced to an external agency? With many hospitality brands operating with smaller teams, what marketing activities could be outsourced easily? Our Marketing Expert Panel Dustin Caromano - Director of Marketing and eCommerce, Première Advisory Group Tamie Matthews - Revenue,

Should Hospitality Marketing be Managed In-House or Outsourced?2023-12-06T12:39:03+01:00

11 Hotel Marketing Podcasts Every Hotel Professional Should Listen To

2024-04-19T14:18:12+02:00

Hotel Marketing Podcasts Hotel marketing podcasts are insightful resources for hospitality professionals, offering the latest trends, strategies, and expert interviews. They are important for staying updated in the rapidly evolving hospitality industry, providing convenient, in-depth knowledge to enhance marketing efforts and guest experiences. Key Takeaways The Hotel Marketing Show Podcast: Dives into latest trends and strategies in hotel marketing for

11 Hotel Marketing Podcasts Every Hotel Professional Should Listen To2024-04-19T14:18:12+02:00

ChatGPT Hotel Guide: Learn How Hotels Can Benefit from ChatGPT!

2024-04-25T14:42:49+02:00

ChatGPT Hotel Guide ChatGPT for the hotel industry is an AI tool designed to enhance guest interaction and operational efficiency. It is crucial for providing 24/7 customer support, personalizing guest experiences, and streamlining booking processes, ultimately leading to increased guest satisfaction, improved service quality, and higher revenue for hotels. Key Takeaways Personalized Recommendations: Tailors suggestions to enhance guest experiences and

ChatGPT Hotel Guide: Learn How Hotels Can Benefit from ChatGPT!2024-04-25T14:42:49+02:00

Steps to a Superior Hotel’s Online Presence

2023-12-06T12:54:23+01:00

Before a guest sleeps a night in your hotel, you can be sure they’ve evaluated your online presence. Social feeds, websites, blog posts, and reviews are the digital touchpoints travelers use to get a feel for the guest experience at your property as they consider a stay. In this article, you’ll learn how to rise above your competitors and establish

Steps to a Superior Hotel’s Online Presence2023-12-06T12:54:23+01:00

6 Easy Ways to Spruce Up Your Hotel’s Website

2023-12-06T12:55:14+01:00

Have you ever seen a great deal online and hesitated once you reached the seller’s website? Most of us spend a lot of time on the Internet, and we develop a sense of which websites are legitimate and which aren’t. Most people are reluctant to spend their money on a website that looks old and inactive. On the other hand,

6 Easy Ways to Spruce Up Your Hotel’s Website2023-12-06T12:55:14+01:00

7 Tips For an Impeccable Online Reputation for Hotels

2023-12-06T12:56:27+01:00

Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should Care About Your Online Reputation Unlike most online consumers, travel

7 Tips For an Impeccable Online Reputation for Hotels2023-12-06T12:56:27+01:00

Accommodation Providers: Strategic Tips to Get More Revenue

2024-03-02T19:36:13+01:00

Accommodation Accommodation refers to providing lodging or a place to stay for travelers. It's important as it forms the basis of the travel experience, providing safety, comfort, and convenience. Suitable accommodation is essential for satisfying travelers' needs and preferences, impacting their overall satisfaction and the success of their trip or vacation. Key Takeaways Chain Hotels: Leverage brand reputation and loyalty

Accommodation Providers: Strategic Tips to Get More Revenue2024-03-02T19:36:13+01:00

The Rise of Experience-Based Travel and How Hotels Can Prepare

2023-12-20T17:20:45+01:00

Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What Does This Mean for Lodging Operators? With this shift, hoteliers

The Rise of Experience-Based Travel and How Hotels Can Prepare2023-12-20T17:20:45+01:00

How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue

2023-12-20T18:39:34+01:00

If you're a hotelier struggling to improve your website conversion rates, you're not alone. Maximizing hotel revenue through direct bookings is crucial, and a little something known as “dopamine” could be the key. In this article, we'll explore the connection between dopamine and positive online experiences and how personalization can help you create a memorable guest experience that boosts conversion

How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue2023-12-20T18:39:34+01:00

6 Hotel Mistakes That Destroy Your Guest Experience

2023-12-20T17:21:00+01:00

The guest experience continues to be one of the main concerns for hoteliers. How do you improve it when the guests’ expectations are constantly changing? In this article, you’ll find six tips to avoid common mistakes that can destroy your guest experience. Guest Needs Are Constantly Evolving The times when all that cared was the location and good service are

6 Hotel Mistakes That Destroy Your Guest Experience2023-12-20T17:21:00+01:00

Hotel Packages: Tips to Optimize the Use of Hotel Package Deals

2024-03-02T19:41:17+01:00

Hotel Packages Hotel packages are bundled offers that include accommodation and additional services or amenities, such as meals, spa treatments, or activities. They are important as they provide added value and convenience to guests while helping hotels increase occupancy rates, enhance guest experience, and generate higher revenue through upselling and enhanced service offerings. Key Takeaways Meal Packages: Enhance guest experience

Hotel Packages: Tips to Optimize the Use of Hotel Package Deals2024-03-02T19:41:17+01:00

3 Steps to Reaching and Converting Your Hotel’s Target Audience

2023-12-06T13:06:26+01:00

A high occupancy rate is every hotelier's dream. And to reach that high occupancy rate, hotels are heavily reliant on a good strategy. In the past, you may have devised a seemingly perfect marketing strategy to attract as many bookings as possible. However, you may have also been disappointed that you weren't getting the desired results. Don't fall into the

3 Steps to Reaching and Converting Your Hotel’s Target Audience2023-12-06T13:06:26+01:00

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation

2024-04-02T13:07:30+02:00

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation2024-04-02T13:07:30+02:00
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