Marketing Archives - Page 6 of 24

Hotel Classifications: Complete Guide to Hotel Types & Categories

Martijn Barten2025-04-01T21:47:26+02:00

Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a

Hotel Classifications: Complete Guide to Hotel Types & CategoriesMartijn Barten2025-04-01T21:47:26+02:00

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

Suzanne2025-03-25T12:41:41+01:00

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich -

Tips for Inspiring and Maintaining B2C Guest Loyalty in HospitalitySuzanne2025-03-25T12:41:41+01:00

Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025

Revfine.com2026-01-23T21:56:34+01:00

For 2025, digital marketing for hotels is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 Digital Marketing Trends for Hotels

Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025Revfine.com2026-01-23T21:56:34+01:00

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends

Revfine.com2026-01-22T10:36:43+01:00

The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can you do to make the most of these shifts? We’ve

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel TrendsRevfine.com2026-01-22T10:36:43+01:00

Top Tips for Marketing and Selling Conference and Event Spaces

Suzanne2025-02-07T11:10:54+01:00

Question for Our Hotel Marketing Expert Panel How can hotels effectively market and sell their conference and event spaces? What are the best practices and tips for achieving success? Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich

Top Tips for Marketing and Selling Conference and Event SpacesSuzanne2025-02-07T11:10:54+01:00

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

Martijn Barten2025-03-14T10:48:11+01:00

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your

Hospitality Marketing Agency: Your Guide to Achieving Strategic GrowthMartijn Barten2025-03-14T10:48:11+01:00

Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel Success

Revfine.com2025-09-17T20:47:55+02:00

Group accommodation bookings have always been a significant yet underutilized revenue stream for hotels. Representing 30-40% of total net revenue for many business hotels, group bookings also drive ancillary income through food, beverage, and event services, which often yield higher profit margins than room sales alone. Yet, despite their potential, managing these bookings is frequently hindered by manual processes and

Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel SuccessRevfine.com2025-09-17T20:47:55+02:00

How to Write a Restaurant Description: A Complete Guide

Martijn Barten2025-03-13T14:32:01+01:00

How to write a restaurant description is a concept at the center of every great culinary experience. A well-crafted description lets you attract guests and enrich the experience of regulars. Succinctly describing your establishment is vital to success in today’s competitive market. In this article you’ll learn how to create and leverage a restaurant description to establish brand identity and

How to Write a Restaurant Description: A Complete GuideMartijn Barten2025-03-13T14:32:01+01:00

The Metrics Every General Manager Should Track

Revfine.com2026-01-20T15:47:39+01:00

Starbucks used to track average transaction value as its flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new

The Metrics Every General Manager Should TrackRevfine.com2026-01-20T15:47:39+01:00

What Guests Really Want – and 5 Ways Hotels Can Deliver

Revfine.com2025-09-17T20:55:32+02:00

Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view, extra comfort, or more flexibility— the results, and loyalty, naturally

What Guests Really Want – and 5 Ways Hotels Can DeliverRevfine.com2025-09-17T20:55:32+02:00

Social Commerce, Hospitality’s Next Best Opportunity for Growth

Revfine.com2025-01-27T14:47:34+01:00

Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce? This trend is redefining how customers discover and book their stays, offering hoteliers a powerful tool to turn inspiration into instant reservations. Social Commerce Transforming Travel Inspiration into Hotel Bookings Travel is a familiar theme in most social feeds. We

Social Commerce, Hospitality’s Next Best Opportunity for GrowthRevfine.com2025-01-27T14:47:34+01:00

Discover The Latest Business Travel Trends Business Travelers Desire

Martijn Barten2025-10-31T11:23:54+01:00

Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business travel decisions 2026. Table of Contents: What is Business Travel?

Discover The Latest Business Travel Trends Business Travelers DesireMartijn Barten2025-10-31T11:23:54+01:00

Boosting Occupancy: 7 Options for Hoteliers

Revfine.com2026-01-22T10:39:10+01:00

"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is

Boosting Occupancy: 7 Options for HoteliersRevfine.com2026-01-22T10:39:10+01:00

5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)

Revfine.com2024-12-30T13:28:38+01:00

The hospitality industry continues a transformative shift in 2025. Gone are the days when a robust digital presence and competitive pricing alone could ensure success. Today's guests seek more than just a place to stay, they want experiences that enhance their lives, support their wellbeing, and align with their values. Beyond AI: Key Hospitality Trends Driving Growth Yes, generative artificial

5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)Revfine.com2024-12-30T13:28:38+01:00

How Hotels Can Take the Stress Out of Travel for Guests

Revfine.com2026-04-10T14:03:33+02:00

Now, it's true that traveling is exciting in theory; there are new places, new experiences, and a break from the daily grind. But it's not always smooth sailing. Everyone has had to experience delayed flights, hauling luggage across town, and navigating confusing public transport at least once during a trip, and this can leave any traveler questioning their life choices.

How Hotels Can Take the Stress Out of Travel for GuestsRevfine.com2026-04-10T14:03:33+02:00

5 Marketing Campaigns to Reengage Your Past Guests

Revfine.com2026-01-23T21:59:11+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past GuestsRevfine.com2026-01-23T21:59:11+01:00

Why Simplifying Group Bookings Is the Secret to Business Hotel Success

Revfine.com2025-09-17T20:47:53+02:00

Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting

Why Simplifying Group Bookings Is the Secret to Business Hotel SuccessRevfine.com2025-09-17T20:47:53+02:00

Data Collection Tips for Delivering Personalised Guest Experiences

Suzanne2024-11-29T12:00:08+01:00

Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale

Data Collection Tips for Delivering Personalised Guest ExperiencesSuzanne2024-11-29T12:00:08+01:00

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