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Smart Hotel; What Are the Benefits for Hotel Owners and Guests?

One of the most important technological trends within the hotel industry today is the rise of smart hotel technology. This technology has the capacity to benefit both hotel owners and guests alike, potentially improving financial results, as well as the customer experience itself. In this article, you will learn more about what a smart hotel actually is, why the technology is becoming so important, and what the various plus points are. What is a Smart Hotel? Essentially, a smart hotel is a hotel which makes use of internet-connected devices, which are capable of communicating or interacting with one another. This

Smart Hotel; What Are the Benefits for Hotel Owners and Guests?2019-02-10T13:23:46+00:00

7 Key Technology Trends Emerging in the Travel Industry for 2019

For businesses in the travel industry, as well as their customers, technology plays a vital role. It has the capacity to increase the efficiency of business operations and also improve the customer experience, but it is critical that hotels and other companies keep up-to-date with the emerging technology trends so they do not fall behind competitors. In this article, you will find details about seven of the most important tech trends in today's tourism industry. 7 Technology Trends in the Travel Industry 1. Internet of Things (IoT) One of the most exciting emerging technology trends is the Internet of Things

7 Key Technology Trends Emerging in the Travel Industry for 20192019-01-25T20:01:23+00:00

7 Ways to Transform a Hotel Room Into a Smart Room

The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers, for a whole variety of reasons, including greater convenience and personalisation. However, while a growing number of owners are willing to embrace the idea, many are unsure of how to go about actually implementing smart room technology. To help out, in this article, you will find seven ways to transform a hotel room into a smart room. What is a Smart Room? First, it is important to establish what we

7 Ways to Transform a Hotel Room Into a Smart Room2019-02-10T13:19:44+00:00

8 Ways to Improve Customer Experience in the Travel Industry

Hotels, airlines, car rental companies and others in the travel industry prioritise the customer experience, as it is one of the single most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and more likely to build positive reputations. In this article, you will find out about eight of the most effective ways for those in the tourism industry to improve the experience for customers. 8 Ways to Improve Your Customer Experience 1. Smart Rooms Within the hotel section of the travel industry, one of the growing customer experience trends is the

8 Ways to Improve Customer Experience in the Travel Industry2019-01-26T12:28:32+00:00

5 Ways Personalisation Marketing is Used in the Travel Industry

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more tailored and relevant. In this post, you will learn more about personalisation marketing and find out about five ways it can be used within tourism. What is Personalised Marketing? In simple terms, personalisation marketing refers to a strategy where promotional content is delivered on a more individual basis. The goal

5 Ways Personalisation Marketing is Used in the Travel Industry2019-01-25T20:05:20+00:00

5 Ways Big Data Can Benefit the Travel Industry

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilising it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience and increase revenue. In this article, you will learn more about big data, and how it can benefit companies in the tourism industry. Understanding Big Data First, it is important to establish what big data actually is. Essentially, it is a term used to refer to large data sets, that are too

5 Ways Big Data Can Benefit the Travel Industry2019-01-25T20:05:50+00:00
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