The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost a hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article you find a comparison of the upsell performance per type of hotel, based on recent benchmark
Destination marketing can be invaluable for anyone that stands to make money by increasing the number of people travelling to a location. This includes local and national governments, airlines, travel agents, but also entertainment venues, tourist attractions and operators of hotels and resorts. In this article, you will learn more about some of the destination marketing strategies that can help
Corporate travel agents specialise in organising business trips and events for the employees of companies. By working closely with corporate travel agents, hotels can create the possibility to attract more corporate travellers. In this article you learn what corporate travel agents are, why companies use them and how they are beneficial for hotels. You also find a list with 8
Hotel management software is increasingly important for those in the hotel industry, offering more efficient, cost-effective ways to take care of many tasks and operations. In this article, you will learn about the various hotel management software solutions that are available, as well as the key benefits hotel software can actually provide. What is Hotel Management Software? Put simply, hotel
For those operating in the tourism industry, the various different tourism marketing strategies that are deployed can go a long way towards determining long-term business success. With that in mind, in this article, you will find out more about tourism marketing and also find 11 of the best tourism marketing tips to help boost your results. What is Tourism Marketing?
Revenue management is an important concept for those in the hotel industry, and a revenue management system (RMS system) can go a long way towards ensuring you are making informed decisions, based on evidence and data. In this article, you will find out more about RMS software, and the most important features to look out for. What is Revenue Management?
Property management software, or PMS software, is widely utilised within the hospitality industry, helping owners to manage many of their daily operations from a single location. However, it is also important for your PMS system to offer integration with other software solutions, which may be more specialised. In this article, you will find out more about the most important integration
Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion rates. Instead of that, let’s focus on how pre-stay upselling
Hotel marketing plays a crucial role in helping owners to maximise bookings and revenue. After all, it is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition, brand values and the reasons why guests should choose to stay with them. For marketers operating in the hospitality
A global distribution system (GDS) is a network, which allows travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works,