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Hotel Magazine

Hotel Magazine2020-07-08T20:21:49+02:00

Hotel Podcasts; 17 Excellent Podcasts for Hotel Managers & Executives

Hotel podcasts are growing in popularity all the time, because they offer a great way for listeners to keep up with the latest news, trends and innovations within the industry, or learn about a specific area, such as hotel design. In this post, you will be able to learn more about these podcasts and access a list of 17 of the best hotel podcasts to listen to. Table of Contents: What Is the Hotel Industry?

Hotel PMS: Customization and Automation

A hotel PMS is a property management system designed for use within hotels and similar forms of accommodation. Such software offers several benefits, but two of the most significant are customization and automation. In this article, you can learn why these are valuable and how they can be used. Table of Contents: What is a Hotel PMS? Why is a Hotel PMS Important? Importance of Customization of a Hotel PMS Frontend Customization Backend Customization Why

Hotel Photography: Essential Tips for Making a Visual Impact

Powerful hotel photography invites you to sink into that huge bed, sip from a cocktail or dive into the glistening water of the pool. Although such high-quality images require an investment, they will most definitely positively affect your brand perception, market share, and ultimately your rates and revenue. Selecting the Photographer The choice of photographer is a significant first step. The right photographer for the job does not just shoot great images, but has in-depth

Hotel Packages: Tips to Optimize the Use of Hotel Package Deals

Hotel packages are helpful for hotels and their guests because they bundle a hotel room with other products or services that may interest them. For hotels, this provides upselling potential, while for guests, it means an improved guest experience and, often, greater value for money. In this article, you can learn about how hotel packages work, the different types of packages, and how to optimize their use. Table of Contents: What Is the Hotel Industry?

6 Easy Ways to Spruce Up Your Hotel’s Website

Have you ever seen a great deal online and hesitated once you reached the seller’s website? Most of us spend a lot of time on the Internet, and we develop a sense of which websites are legitimate and which aren’t. Most people are reluctant to spend their money on a website that looks old and inactive. On the other hand, an updated website reassures customers — it shows them that real people on the other

How to Solve Hotel Staff Shortages and Keep Teams Motivated

Staffing issues are one of the main issues in the hospitality industry, and there are no quick or easy fixes for this problem. As hoteliers worldwide struggle to meet the rising guest demands despite reduced staff, it’s time to unveil some surprising truths about staff motivation. Keep reading to get some inspiring insights about hotel staff shortages and discover what approach works best for hiring and keeping hotel staff motivated. What Caused Hotel Staff Shortages?

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest segmentation for hoteliers, from understanding its core benefits to implementing a successful segmentation strategy within

Basics of Revenue Management for Smaller Hotels

Revenue management stands for “Selling the right product to the right client at the right moment at the right price via the right distribution channel with the best cost efficiency”. But what does revenue management really mean for the extraordinary hotelier? What should you take care of in order to

B2B Hotel Marketing Tips and Strategies for Building Loyalty

Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success?

Avoid These 3 Benchmarking Errors for Hotel Revenue Success

As a revenue manager, you're undoubtedly aware of the importance of gauging your hotel's performance to maintain a competitive edge in your market. Yet, how can you be certain that you're genuinely on par with, or preferably ahead of, your competitors? Enter benchmarking for hotel revenue management. Benchmarking for Hotel

Automation in Hotel Revenue Management: Yes, or No?

At the Asian American Hotel Owners Association’s annual event, Tyler Morse, chairman and CEO of MCR Development, recently shared a quote to inspire hoteliers to take revenue maximisation into their own hands: “Increase your rates; do it with confidence. … Stop wasting money … Buy smart technology… This is a

The Benefits Of Automated Advertising in Search Engines

Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find

Are Attribute-Based Bookings the New Standard for Hotels?

The attribute model has become quite a buzzword in the hospitality industry in recent years. But what exactly is attribute-based booking, otherwise known as attribute-based selling? And which advantages can it bring your upselling initiative? Let’s see what the experts say, so you can make up your mind about whether

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