10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests
Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent market. In this article, you'll discover not only the fundamental elements of the programs but
Biggest Hotel Learnings in Guest Communication due to Covid
Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Jolien Alferink - Hotel
9 Essential Hotel KPIs to Optimize Your Upsell Marketing Performance
The hotel industry employs many unique key performance indicators. ADR (average daily rate), RevPAR (revenue per available room) and Occ% (occupancy) naturally come to mind. These metrics reflect the unique nature of our business, but their existence also drives our attention and actions. Watching your hotel’s KPIs translates into optimizing key activities to influence those KPIs positively. As the old saying goes, “what is not measured cannot be improved.” Hotel Upselling is Becoming More Important
The Best Hotel Job Boards to Boost Your Career
The travel and tourism industry offers many career options, and hotel jobs are among the most in-demand and rewarding. If you are seeking work within the hotel industry, several dedicated job boards provide information about current vacancies. In this article, you will be able to find more information about hotel jobs and the nature of the work, as well as 10 of the best job boards to use in your search for employment. Table of
How Revenue Leaders Can Generate New Business
Hospitality revenue management teams have long been expected to manage demand. But for the hospitality industry's new climate in 2021 and beyond, revenue leaders will need to do more than manage demand—and now it’s up to hoteliers to find creative ways to align their marketing and revenue teams to generate new business. Break Down (or at Least Align) the Silos Hospitality teams can no longer act in silos. Hotel revenue management and sales & marketing
How Luxury Hotels Use Technology to Elevate Comfort and Convenience
The hospitality industry has always been about anticipating needs before guests even realize they have them. But today's luxury hotels have taken this art to an entirely new level, weaving technology so seamlessly into the guest experience that it feels less like innovation and more like intuition. Walk into a top-tier property now, and you'll find yourself in spaces that respond to your preferences, remember your habits, and somehow manage to feel both cutting-edge and
How Long Can a Guest Stay at a Hotel? Stay Lengths Explained
How long a guest can stay at a hotel is something that many people, both guests and hoteliers, ask. The answer needs to account for the types of service, amenities, comfort, and so much more. The subject is important since it touches on almost every aspect of the experience. Whether or not the hotelier and guest will consider their transaction successful is entirely dependent on first answering that underlying question. In this article, you'll learn
5 Star Hotel Organizational Chart: Creating 5 Star Hotel Hierarchy
5 star hotel organizational chart design is an exciting part of the industry as a whole for a number of reasons. It's essentially a design methodology that can keep hotels focused on five star ratings. It's an important subject because charts take much of the subjectivity out of the rating
5-Star Hotel: Overview and Features of Five-Star Hotels
A 5-star hotel is an establishment tailored to very discerning guests. To obtain a five-star designation, a hotel must offer lavish accommodations and many different amenities -- gyms, spas, gourmet restaurants, and more. Five-star hotels also provide a very high standard of service, personalized to each guest's specific needs. In
5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)
The hospitality industry continues a transformative shift in 2025. Gone are the days when a robust digital presence and competitive pricing alone could ensure success. Today's guests seek more than just a place to stay, they want experiences that enhance their lives, support their wellbeing, and align with their values.
4 Tips to Appeal to MICE Planners on Your Hotel’s Website
Along with a surge in business travel, in-person events have returned with full strength, bringing a new scope for hotel properties. Therefore, if your hotel has a meeting or event space, you should capitalize on this golden opportunity by optimizing your website. In this article, you'll learn how to capture
11 Amazing Examples of 360 Video Hotel Tours
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360-degree video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, how it differs from the VR hotel offerings,
3 Ways Revenue Management Tech Builds Hospitality Resilience
The hospitality industry continues to evolve amid shifting guest expectations, global disruptions, and economic uncertainties. To stay competitive, hotels must embrace smarter systems and agile strategies that ensure long-term success. With the right tools in place, hospitality leaders can adapt faster, optimize performance, and create a more stable foundation for