10 Tips in Building a Business Case for an RMS
When you're trying to get your team on board to purchase a revenue management system (RMS), there are a few key things you'll need to keep in mind. Of course, you already know the benefits of utilizing an RMS. Your company will earn more revenue, become more efficient, free up time, and make better-informed decisions. You're already on board. Now it's time to get the rest of your team on board, too. How do you
Tipping Hotel Housekeeping; What is the Standard?
Tipping hotel housekeeping staff involves leaving a small amount of money for the individual employees who clean your hotel room. It is a great way to show appreciation and can help staff who often have a low base wage. Understanding the standard for tipping housekeeping staff is important because it is an area of anxiety for guests. Many guests want to leave a tip, but fear leaving too little or too much. In this article,
Time To Value: A Key Metric to Help You Identify The Best Tech for Your Hotel
Technology is becoming more and more ingrained into the daily operations of today’s hoteliers, with hotel technology itself evolving in leaps and bounds. As hotel tech platforms and tools become more advanced and marketing-savvy, it becomes increasingly difficult for hoteliers to sift through the noise to find the best tools to meet their specific needs. In this article, you'll learn how the Time to Value metric can help hoteliers to decide which technology or software
TikTok Hotel Marketing: Tips, Strategies and Examples
What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the most out of TikTok. Table of Contents: What is Social Media Marketing? What is TikTok?
Top Hotel Marketing Trend Predictions for 2023
Question for Our Hotel Marketing Expert Panel In your opinion, what are the top predictions for hotel marketing trends in 2023? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Joanne Greene - Hospitality Expert Jacopo Focaroli - CEO & Founder, The Host Dustin Caromano
What Top Hotel Marketing Trends do you Predict for 2022?
Question for Our Hotel Marketing Expert Panel What are the top hotel marketing trends we can expect to see in 2022? Our Marketing Expert Panel Tim Kolman - Commercial Strategy Expert, three&six Thomas Dieben - Founder, Becurious Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Reshan
Top Hotel Marketing KPI Recommendations from Hospitality Leaders
Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy? (Question proposed by Stephanie Smith) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila
Self-Check-in Hotel Software: Increase the Hotel Guest Experience
Self-check-in hotel solutions can help to improve the guest experience within hotels, while also making life easier for your front desk employees. In this article, you can learn all about self-check-in hotel technology, explore the different options available, gain an appreciation of the benefits and find out about the most
How Optimized Housekeeping Operations Save Costs & Drive Hotel Revenue
Given the challenges the international hospitality industry faced in recent years, total hotel revenue optimization (THRO) is essential today. This probably brings up ideas like optimizing revenue generation in rooms, F&B, and the spa for you and most other hoteliers. But what about housekeeping? While this department was historically seen
Satisfaction Up, Volume Flat, What’s Driving the Divide?
The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Indexâ„¢ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January,
Samsung Hospitality TV: Main Benefits, Key Features and More
A Samsung hospitality TV is a television set specifically designed for use by hotels and similar businesses. It will provide features that allow the TV to serve as a great in-room entertainment option for guests. Investing in a specialized hospitality TV is important because demands in the industry are very
What is the Sabre Global Distribution System?
A global distribution system, or GDS system, is one of the most important distribution channels for those in the hotel industry, allowing travel agencies to access live inventory information and rates, and to sell hotel rooms and other travel services to their customers. In this article, you will learn more
The Limits of Rules-Based Revenue Management Technology
There are automated revenue management decision-making systems, and then there are revenue management support tools that rely on a rules-based approach to setting and changing prices. While perhaps an efficient method for some proficient users, rules-based technology requires consistent manual intervention and will undoubtedly struggle as market conditions shift and