Is Room Standardisation Helping or Harming Hotel Profitability?
Question for Our Revenue Management Expert Panel: Is standardising room categories boosting bookings but diluting hotel individuality, or limiting a property’s ability to stand out and stay profitable? (Question by Nikolas Hall) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Pablo Torres - Hotel Consultant Mariska van Heemskerk - Owner, Revenue
Room Attendant Guide; Meaning, Job Description, Duties & Technology
The room attendant's role is vital to hotels because it can have a huge bearing on presentation and overall customer satisfaction levels. In this article, you can learn all there is to know about the job, including a definition, an outline of the key duties and responsibilities, and an overview of associated technology. Table of Contents: What is a Room Attendant in a Hotel? The Importance of Hotel Housekeeping 5 Main Duties of a Housekeeping
Role of a Revenue Manager is Shifting Thanks to Automation
Like much of our world today, the hospitality industry is constantly changing and evolving beyond what revenue managers and leaders of the past could have imagined. During unprecedented change, automation and new technology have become essential to successfully navigating the post-COVID hospitality landscape. Revenue Managers Becoming Strategists But with any change comes reservation and distrust. As the industry continues to automate, some hoteliers worry that automated systems may not be able to respond to change
RMS System: An Overview of the Most Important Features
Revenue management is an important concept for those in the hotel industry. A revenue management system (RMS system) can go a long way towards ensuring you make informed decisions, based on evidence and data. In this article, you will learn more about RMS software, and the most important features to look out for. What is Revenue Management? Revenue management is making the right strategic and tactical decisions, to maximize the revenue you generate. To achieve this,
3 Steps to Fight Price Disparities on Your Hotel Website
As travel comes back in full force, everyone is trying to claim their slice of the pie. So it’s no wonder you are running into price disparities between your hotel’s rates and those available on OTAs (online travel agencies) and metasearch engines. They’re inevitable, and as a savvy hotelier, you’ve got two options: accept them, or take action. In this article, you'll find actionable tactics you can use to fight price disparities and boost your
How to Use Stay Restrictions in Hotel Revenue Management to Drive More Revenue
Restricting your guests’ ability to book the stay dates they want may not sound like the best idea initially. But depending on your hotel, audience, and market situation, stay controls can be a vital revenue management tool. On top of driving reservations on slower days, they can increase revenue, reduce turnover and drive profitability. Read on below to discover more about using stay controls to improve your property’s results. How Restriction Management Works at Hotels
Considerations When Setting Stay Extension Pricing
Most revenue managers are well aware of the latest industry trend of monetizing the requests for early check-ins and late departures. Why is this activity now trending? Before the pandemic, generally, favorable market conditions made normalized stay extension offers operational challenges simply not worth the effort. However, owners and asset managers are now pressing the commercial teams to find 'recovery revenue' amidst record-low occupancy rates. So, if new bookings are hard to come by, then
Optimising Extended-Stay Hotel Revenue
Pricing of extended-stay hotels and serviced apartments, also known as ‘aparthotels,’ has traditionally been a challenge for revenue managers as rates can vary drastically depending on the length of stay a guest seeks. However, it is vital that hotel groups enhance their approach to pricing for this sector, given the
Open Pricing: Why Is It the Next Hotel Revenue Management Strategy
Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article,
Only 12% of Hotels Use WhatsApp Marketing. Should You?
Most hotels still aren't using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don't use it at all or rely
17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you
Online Restaurant Ordering System: Must-Have Functionalities
An online restaurant ordering system can broaden your horizons and allow you to reach a wider customer base, but you need to make sure you select the right system. In this article, you can explore the most important features and functions to look for when choosing your ordering system, so
Online Food Ordering System: Must-Have Features When Choosing One
An online food ordering system plays a key role in the restaurant industry, allowing customers to place orders and pay for them, while allowing your restaurant to receive orders, update inventory information, and access valuable customer data. In this article, you can learn about the most important features to look