Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges
Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same time, fees need to be managed carefully to maintain high levels of guest satisfaction. In
Calculate RevPAR and Maximize Your Hotel’s Revenue
Calculate RevPAR for strategic optimization and success. It's a common mantra within the hospitality sphere. However, your Revenue Per Available Room (RevPAR) involves more than you might think, and every variable impacts your potential profit. RevPAR is a metric that explains your hotel's performance and helps identify areas for optimization and revenue growth. In this article, you'll discover the basics of RevPAR calculations and how to use the results to grow your business toward a
10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty
Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall cost of acquisition. In this article, you'll learn how the programs operate and relate to ROI metrics, benchmarking, competitive strategies, and methods to prioritize guest
How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?
QR codes come in a few different types, but which is best for you and your business? Naturally, the answer will vary from business to business, but there are many commonalities within specific industries. For example, one of the industries that uses QR codes the most is the hospitality industry. Here’s why dynamic QR codes are ideal for the hospitality industry, how they enhance the guest experience and increase operational efficiency. What are dynamic QR
26 Essential Hotel Marketing Strategies For More Bookings in 2025
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will learn more about some of the essential strategies to adopt at all times. Table of Contents: 26 Essential Hotel Marketing Strategies 1. The Most Important Distribution Channel: Your hotel website 2. Add a Direct Booking Channel to Your Website 3. Follow The SEO Staples 4. Implement a Hotel Chatbot on Your Website 5. Let Potential Guests &
Outsourcing Revenue Management: 4 Ways it Benefits Hotels
Revenue management is extremely important within the hotel industry because it enables owners to optimize their business operations and improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specializes in this area. In this article, you will learn more about revenue management and the benefits of outsourcing. Table of Contents: What Is Revenue Management? Why Is
How Food and Beverage Management Drives Hotel Profitability
Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost every aspect of a guest's stay. In this article, you'll discover how to leverage F&B
Training AI Agents to Improve Personalisation and Boost Conversion
Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall conversion rates? (Question proposed by Michael J. Goldrich) Our Marketing Expert Panel Michael
Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation
Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for
The PMS Training Problem (and How Good UX Can Help)
Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover rates higher in the hotel industry than in any other economic sector (1), this cycle becomes a constant drain on