4 Stage COVID Communication Plan for Hotels
It is vital to ensure your hotel is safe for your guests and staff during COVID. However, even if your hotel’s COVID-19 measures are set up correctly, the communication regarding these measures is just as important. Below you find a COVID communication plan for your hotel. Processes in the Four Stages of Your Guest’s Journey We’ve prepared a handy checklist to ensure your guests are provided with the right information. Make sure that extra marketing
Hotel Meaning: Learn About All the Various Hotel Types
Those working in hotel management positions and other senior roles should clearly understand what a hotel is and how it can be defined. However, it is also important to know about the different types of hotels. In this hotel meaning article, you can find a basic definition, learn about the history of hotels, and read a breakdown of the different property types considered part of the industry. Table of Contents: Hotel Meaning History of the
The Benefits Of Automated Advertising in Search Engines
Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the benefits for your company. Why Automation Is Necessary For Your Company Within the travel industry,
The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts)
Let’s be blunt. COVID-19 is a global disaster, and this pandemic has brought the hotel industry to its knees—full stop. But the time has come to rise from the ashes and show the world what you are made of. You are innovative, agile, and your hotel fulfills the most amazing experiences for guests around the globe. In this article, you can find tips to be smart and strategic with your hotel’s revenue. Don’t Forget About
Identity Crisis in the European MICE Market
Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to understand data and market trends to define your identity in this sector. Ultimately, knowing the market demand and your clients translates into a stronger kind of success. The Billion-Dollar Opportunity Hotels Can’t Ignore Meetings, Incentives, Conferences and Exhibitions (MICE) can mean big business within tourism and hospitality. It’s huge now, and it’s growing too. The global MICE market size was USD$998.59 billion in 2024. It's on track to double in
Key Features to Evaluate in a Booking Engine to Maximize Revenue
As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence and booking capabilities. A seamless and efficient booking engine can make a significant difference for
Types of Beds in Hotels: Sizes, Styles and Requirements
The types of beds in hotels are defined by style, size and functionality. Some of the most common options include king size beds, single beds, sofa beds and platform beds. Offering different types of beds can help to provide guests with choices that suit their particular needs. For instance, the needs of a solo traveler staying for two nights may be very different from the needs of a family staying for a week. In this
Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities
There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some
How To Upsell Throughout the Traveler Journey (+5 Best Practices)
Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line. Lodging businesses that leverage the power of upsells can increase guest satisfaction by allowing guests to customize their stay, build
4 Key Metrics for Your Hotel’s Direct Channel Success
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to