How Much Revenue Could Your Hotel Make From Upselling?
Upselling is a great way to boost both your guests’ experience and your revenue through paid upgrades and ancillary services. In this article you will learn how you can calculate additional revenue, made by upselling. Additionally you find a handy tool to help you to estimate the potential. Success Factors for Upselling A recently published benchmarking report shows that elements like property type (e.g. resort, downtown hotel, hostel…) and location (e.g. mountains, beach, downtown…) strongly impact
How Can a Chatbot Increase Your Direct Bookings?
Hotels often prioritize direct bookings because they result in wider profit margins and greater overall control. Therefore, many hotel owners are keen to explore new ways to encourage guests to book directly, and chatbots are emerging as one of the best options. In this article, you will find out how a chatbot can increase your direct bookings. The Importance of Direct Bookings Hotels try to encourage as many direct bookings as possible to optimize financial
Create And Optimise Your Google Hotel Ads Campaigns
Direct bookings are a possibility for Hotel Owners to receive more return on investment. With Google focusing more and more on the travel industry, Google Hotel Ads could play an important role to reach more travellers directly instead of through an online travel agency. In this article, you can find more info on how to create, manage and optimise your Google Hotel Ads campaigns. How To Get started With Hotel Ads? To start with Hotel
By How Much Can Upselling Boost Your Hotel’s Revenue?
The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article, you find a comparison of the upsell performance per type of hotel, based on a recent benchmark report. At the bottom of the article, you also find a link to download the
Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management
Well-run and profitable hotels are like a symphony where talented performers play their parts within the framework of the score. Their skilled cooperation creates the business foundation for the hotel to meet or exceed its business goals. Revenue management principles provide such a framework, with the revenue manager serving as the conductor. The Strategic Framework Behind Profitable Hotel Revenue Management Hoteliers can take multiple paths to profitable revenue management within this framework. It includes: Data Technology Competitive Analysis Brand Reputation Channel Management Starting and Dynamic Rates These elements of revenue management may surprise some hoteliers since there’s a common misconception
OTA Trends for 2024: What Lodging Businesses Should Know
2024 is set to witness significant changes in how travelers book accommodations, with online travel agencies (OTAs) playing a crucial role. From the return of corporate and group travel to the advent of AI-powered travel planning, these new OTA trends are reshaping how accommodations are researched, booked, and experienced. 4 Most Important OTA Trends for 2024 Lodging operators who aim to stay ahead in a competitive market must understand and prepare for these trends. This
Hotel Marketing Courses: What Will You Learn? + List of Educators
Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents: What is Hotel Marketing and Why is it Important? Who Should Join a Hotel Marketing
4 New OTA Trends That Hotel Properties Need to Know About
Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. It’s predicted that, on average, travelers make 25 website visits before booking. Therefore, properties need to boost visibility across the internet on OTAs, metasearch sites, social
Hotel Operations Success: Save Time & Money with Housekeeping SOPs
Housekeeping SOPs (standard operating procedures) and digital checklists are not there to help managers guarantee consistency, accuracy, and quality. Their value lies in saving you time and money by ensuring your housekeeping team is full of hardworking, detail-oriented members. Learn how to unlock the true potential of housekeeping SOPs and
10 Tips in Building a Business Case for an RMS
When you're trying to get your team on board to purchase a revenue management system (RMS), there are a few key things you'll need to keep in mind. Of course, you already know the benefits of utilizing an RMS. Your company will earn more revenue, become more efficient, free up