Common Booking Funnel Bottlenecks and How to Overcome Them
The road from research to booking is not exactly straightforward for today’s travelers. The competition is fierce for hoteliers, and so is the pushback from OTAs. It’s crucial for hoteliers to optimize their booking funnel so that the transition from research to booking feels smooth and natural for guests. 5 Ways to Overcome the Booking Funnel Bottlenecks The booking funnel encompasses every step a potential guest takes from the moment they become aware of your hotel to the moment they finalize their booking. Understanding and optimizing this funnel is immensely important. Each stage—from awareness to booking—presents unique challenges and opportunities
4 Key Metrics for Your Hotel’s Direct Channel Success
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that will impact your business. Knowing which metrics to focus on, however, can sometimes be challenging…
6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience
Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you are the top choice for your target audience. And for them to choose you, you need to show them that you can cater to their
Alexa for Hospitality; Voice Control Speakers for Hotels
Voice-controlled smart hubs and speakers, such as Amazon Echo, have become extremely popular as home technology products in recent years. However, their uses do not stop there and are increasingly used to deliver a superior customer experience in various industries. One of the most significant examples of this is within
Airline Staff: How to Hire Staff for Your Airline
If you are personally involved in hiring new airline staff, you need to take great care to ensure you are selecting the best possible candidates. This means learning how to identify the best long-term prospects and recognize red flags. Here, you can learn much more about bringing in the right
Hotel Revenue Management Courses: Information + List of Educators
Hotel Revenue Management is a crucial part of running a hotel. You can maximize revenue and minimize your outgoings by effectively balancing supply and demand. A Hotel Revenue Management Course can help you understand this important topic. Hotel Revenue Management Courses will give you the tools and strategies you need.