11 Tips To Increase Your Hotel Bookings Through OTAs
Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find out more about what an OTA can do for you and 10 tips for increasing the number of bookings you generate through these platforms. Key
European Hotel Performance: The 7 Trends Shaping 2026
European hotels are navigating a complicated year. Economic uncertainty, changing travel patterns, and rising costs are putting pressure on performance. Yet the latest data shows a more resilient picture: occupancy and RevPAR are ahead of last year, while guest behavior and technology adoption are changing how revenue is generated. With data from more than 3,000 hotels and 37 million reservations, Mews offers a closer look at how the industry is performing across markets, metrics, and
Fall 2026 Travel Trends: What They Mean for Hotel Pricing
Fall 2026 comes with a mixed bag of signals. Corporate travel confidence has wobbled, leisure travelers are booking anyway, and a run of stadium shows and arena tours is about to hand some hotels their best weeks of the year. Here's what the numbers actually say, and how you can turn all that shifting signal into a pricing strategy that keeps up instead of catching up. The Big Numbers, and What They Actually Mean for
Before You Buy AI for Your Hotel, Ask These Six Questions
Every vendor pitching hotel AI right now can show you a polished demo. Very few can tell you, in specific terms, what data that AI is actually reasoning from, and that distinction matters more than the demo suggests. Hoteliers have spent the past few years fielding pitches for AI pricing tools, guest messaging bots, and predictive dashboards. The features multiply every quarter, but what rarely gets discussed in the sales conversation is the layer underneath
ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are sponsored placements that appear beneath ChatGPT's answers when travelers research trips and accommodation. OpenAI began piloting them in early 2026, which means a channel you could previously influence only through organic visibility now has a paid layer. Whether you buy in early or prepare first is a decision worth making deliberately. Key Takeaways: ChatGPT hotel ads run as clearly labeled sponsored blocks beneath answers, sold on a cost-per-click basis. Online travel agencies moved into ChatGPT ad placements early, repeating the pattern hotels know from metasearch. Five out of six hotel properties are invisible in AI search
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's brand reputation and revenue management methodology. The Most Important Guest Habit is Breakfast TripAdvisor's TripIndex
11 Tips To Increase Your Hotel Bookings Through OTAs
Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find out more about what an OTA can do for you and 10 tips for increasing the number of bookings you generate through these platforms. Key
AI Agents for Hotel Marketing Are Picking Winners Already
AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides of demand: the campaigns hotels run and the AI assistants travelers use before they ever reach a booking engine. Key
Smart Hotel Solutions: 9 Ways to Make Your Hotel Smarter
Smart hotel solutions are connected systems that link guest rooms, building controls, and hotel software so rooms respond to occupancy and guest preferences automatically. The most valuable setup connects the property management system to room energy controls first, then adds guest controls, personalization, and security. Installing guest-facing features before that
Smart Hotel Technology: 11 Technologies to Smart Up Your Hotel
Guests live in a world of smart technology at home, and they expect their hotel room to match it. Smart hotel technology is the set of connected devices and software that lets guests control their room and lets hotels run it automatically. The technologies that pay back first are room