Top Marketing Campaign Tips to Drive Hospitality Recruitment
Question for Our Hotel Marketing Expert Panel Attracting hospitality industry talent remains a challenge. What are your tips for successful marketing campaigns that drive recruitment? What channels work best? (Question by Jolien Alferink.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality Technology, New York University Stephanie Smith-Sparks - Founder, Cogwheel Marketing Jacopo Focaroli - CEO &
Accommodation Providers: Strategic Tips to Get More Revenue
If you've ever considered becoming an accommodation provider or already own accommodation and want to maximize your revenue, this article is for you. In this in-depth dive into accommodation ownership, you can learn about the many different types of accommodation available for travelers and how you can get more revenue as an owner. Table of Contents: What Is the Hotel Industry? The Role of Accommodation Owners Types of Accommodations Chain Hotels Campsite Hostel Homestay Glamping
The Rise of Experience-Based Travel and How Hotels Can Prepare
Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What Does This Mean for Lodging Operators? With this shift, hoteliers must abandon an amenity mentality and focus on different ways to deliver meaningful experiences that
How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue
If you're a hotelier struggling to improve your website conversion rates, you're not alone. Maximizing hotel revenue through direct bookings is crucial, and a little something known as “dopamine” could be the key. In this article, we'll explore the connection between dopamine and positive online experiences and how personalization can help you create a memorable guest experience that boosts conversion rates and revenue. What Is Dopamine? But before diving in, let’s understand what dopamine is.
Discover The Latest Digital Trends in the Hospitality Industry
In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, but it can also improve processes and enhance the customer experience you deliver. In this article, you will find seven of the most important digital trends to focus on. Table of Contents: 17 Digital Trends in the Hospitality Industry 1. Internet of Things (IoT) 2. Artificial Intelligence (AI) & Chatbots 3. Recognition Technology 4. Virtual Reality (VR)
Why Revenue Management Systems Will Never Replace Human Revenue Managers
When the desktop computer came along, it needed human input. It’s no different with an RMS (revenue management system.) Even an AI-enabled RMS can’t think independently (and that’s a good thing!) You’ve probably heard plenty about AI (artificial intelligence) chatbots that learn from biased human language and “deep fakes,” which are the 21st c. version of Photoshop. These are just a few real-life concerns in today’s emerging AI. Yet, as hoteliers and a society, we
Interview with CEO and Founder Uli Pillau of Apaleo
In this interview, we'll be talking with Uli Pillau. Pillau founded Apaleo, the world's first API-driven property management platform for the hotel industry, based upon an API-first architecture. This has created a full development hub for the industry as a whole. Can you tell us a bit about yourself? I'm a start-up entrepreneur with various passions in both my private and professional life. A lot of my time
Hotel Front Office: Learn About Tasks, Responsibilities, Roles & More
Front office hotel staff are among the most important employees in any modern property, as they are guests' regular contact points. In this article, you will learn about the front office department, its definition, the key tasks and responsibilities, and how technology can help the department. Table of Contents: What
Tourism Marketing: Brand New Marketing Tips to Boost Your Results in 2025
Adopting the right tourism marketing strategies can be vital to maximizing revenue, building brand awareness, and managing your company's reputation. In this article, you will find the latest tourism marketing tips for 2025, which you can use to optimize results and achieve your business objectives. Table of Contents: What is
Hotel Amenities: Meet and Exceed Your Hotel Guests’ Expectations
Hotel amenities are the additional items, services and offerings in a hotel, beyond the provision of a guest room. Some of the main examples of amenities in hotels include toiletries, internet access, and a complimentary breakfast. Amenities help to enhance the guest experience, providing comfort, entertainment, support and convenience. They