Best Practices for Marketing a Hotel’s Non-Accommodation Areas
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct
How do Reputation Scores and Revenue Management Influence each other?
Question for Our Revenue Management Expert Panel: What are the links between hotel reputation scores and revenue management? How do they influence each other? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Director Of Sales Marketing, Alannia Resorts Chaya Kowal - Director of Revenue Management, Potato Head Family Dermot Herlihy - Owner, Dynamic Hospitality Consulting Ricardo Sereno - Revenue Manager, Altis Hotels
The 4 Most Important Housekeeping Trends for 2023
Much has been said about the hospitality trends you will see everywhere in 2023. The return of business travel, short-term booking windows, swift tech adoption as hotels try to do more with less… But let's discuss trends in housekeeping, a department abundant with opportunities for streamlining and growing your hotel business, and how to best adopt them in your hotel. 4 Housekeeping Trends You Should Consider for 2023 Below are four housekeeping trends that can
Top 10 Ways To Use F&B Data To Improve Guest Experience
Hoteliers and restaurateurs are constantly looking for ways to improve their guest experiences. Why? They want to provide guests with a memorable dining experience, and they want to ensure that they get repeat visitors. And guess what? The F&B data they've automatically collected from their POS system or advanced reservation platform is key in improving customer service and the overall guest experience. This article will explore a few top ways to leverage F&B data to
Social Commerce, Hospitality’s Next Best Opportunity for Growth
Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce? This trend is redefining how customers discover and book their stays, offering hoteliers a powerful tool to turn inspiration into instant reservations. Social Commerce Transforming Travel Inspiration into Hotel Bookings Travel is a familiar theme in most social feeds. We scroll through photos of friends with fantastical drinks, videos of influencers in exotic locales, and, of course, hospitality brands showcasing their sense of place. For years, paving a frictionless path from inspiration to conversion was a challenge for hoteliers, but
Why Revenue Management Systems Will Never Replace Human Revenue Managers
When the desktop computer came along, it needed human input. It’s no different with an RMS (revenue management system.) Even an AI-enabled RMS can’t think independently (and that’s a good thing!) You’ve probably heard plenty about AI (artificial intelligence) chatbots that learn from biased human language and “deep fakes,” which are the 21st c. version of Photoshop. These are just a few real-life concerns in today’s emerging AI. Yet, as hoteliers and a society, we
Interview with CEO and Founder Uli Pillau of Apaleo
In this interview, we'll be talking with Uli Pillau. Pillau founded Apaleo, the world's first API-driven property management platform for the hotel industry, based upon an API-first architecture. This has created a full development hub for the industry as a whole. Can you tell us a bit about yourself? I'm a start-up entrepreneur with various passions in both my private and professional life. A lot of my time
Hospitality Recruitment: Learn How to Recruit the Best Employees!
A good hospitality recruitment strategy is at the very core of all success stories within the industry. Hospitality businesses want the best staff in place to provide great service, respond to customer needs, and make experiences positive and memorable. In this article, you can learn how to put the right
Hotel Designs: Inspirations for Hoteliers for New Design Hotels
Hotel design is crucial to the success of a hotel business. It can be difficult to know where to start, especially if you're trying to re-imagine an existing hotel. In this article, you'll discover the importance of good hotel design and how it can help your business. You'll also read
Food Ordering System: How to Choose the Best One for Your Property?
A food ordering system is a system that allows a restaurant or similar business to accept, process, and manage orders for food from customers. In this article, you will be able to explore some common systems and understand the benefits of having a high-quality system in place for your business.