Netflix & Hotels: What Can You Apply to Your Hotel’s Marketing Strategy?
Who isn’t familiar with Netflix? With over 222 million subscribers, this streaming platform has become the favorite of thousands of binge-watchers across the globe. You might wonder what hoteliers could learn from such a different company. Probably more than you would expect, hoteliers can replicate so many elements from Netflix’s strategy, but for today, let’s dive into their online user experience and how to apply it to your hotel website. 3 Strategies Your Hotel Can
2022 Top Upselling Deals and Trends in Hospitality
Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a major role in their success. The 2022 Hospitality Market Report summarises their results. Read on to let the latest recovery and upselling trends and data on top-performing hotels and offers by region inspire you. Making The
8 Social Media Strategies For Hotels to Engage With Guests
Social media strategies for hotels are currently just as important as in other sectors. Effective social media marketing in the hotel industry can elevate your brand profile, increase website traffic, and boost reservations. Engaging with hotel guests via social media is a great way to gain valuable feedback and encourage customer loyalty. In this article, you'll learn eight social media strategies that work in 2026 and beyond. Table of Contents: What Is Social Media Marketing?
Hospitality Meaning: Understanding the Hospitality Industry
Hospitality is a large and complex industry, meaning delivering services and solutions for guests. The hospitality sector is intimately connected to the hotel and travel industries yet distinct from both. "Hospitality" isn't just a set of services -- it's a culture. In this article, you'll learn about hospitality as an industry and a concept. Table of Contents: Hospitality: Meaning? What Is the Meaning of the Hospitality Industry? What Is the History of the Hospitality Sector?
Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025
For 2025, digital marketing for hotels is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 Digital Marketing Trends for Hotels in 2025 In this article, we’ll explore 6 key trends driving this transformation and why ignoring them could put your hotel at risk of falling behind. 1. The Shift from Third-Party to First-Party Data For years, third-party cookies helped hotels
What Is an Occupancy Rate?
Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as part of a revenue management strategy. Table of Contents: What Does the Occupancy Rate Stand for? What Influences the Hotel Occupancy Rate? How to Calculate
Hotel Revenue Management System Adoption: Tips for a Smooth Transition
A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped with what's needed to get the most out of them. Tips for Successful RMS Implementation and Adoption Introducing a change to an established routine will
How Hotels Can Tackle Inflation and Boost Profitability
After a strong end to 2022 - with European hotel performance reaching 2019 levels - January 2023 saw energy costs peak in many countries. Coupled with a fall in demand, the increased expenses of hotel operations led to a fall in. Although there is evidence of recovery into Spring/Summer, hoteliers
5 Digital Strategies to Attract Remote Workers to Your Hotel
As companies worldwide shift their standards to allow for more remote roles and hybrid working models, the concept of the ideal workplace has become much more subjective. With this increased flexible work environment, people are embracing the digital nomad lifestyle. This offers the ability to log in from anywhere in
Accommodation Service Providers: Successful Tips for More Revenue
Accommodation service providers include everything from hotels and hostels to bed and breakfast accommodations, motels, and serviced apartments. In this article, you can access relevant tips for all accommodation service providers to generate more customer revenue. Table of Contents: What is Accommodation Service? Accommodation Service Types Tips & Strategies to