How Upselling Provides Low-Cost Revenue and Loyal Customers
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make more money. If done correctly, upselling can bring you closer to your guests, earn more
Hospitality Jobs: Overview of All Channels to Find Your Next Job
Employers advertise hospitality jobs in various places, ranging from their own website to industry job boards and social media. For this reason, when you are in the process of conducting a job search, you must check multiple different channels. Here, you will find an overview of the main options available. Table of Contents: What is Hospitality? Examples of Hospitality Jobs List of Channels to Find Your Next Hospitality Job 1. Hospitality Job Boards HCareers Hospitality
Revenue Management Automation; Does it Answer All Your Questions?
Over the past year, many discussions about revenue management have come up. This raised the debate around the relevance and importance of historical data. And, of course, the corona crisis tested revenue professionals’ trust in automated tools like Revenue Management Systems (RMS). The latter brought many hotels great results despite the pandemic. This article describes how revenue managers can make the most of automation in revenue management to drive business during recovery. How Automation in
Will the Appetite for Upselling Opportunities Continue Post-Pandemic?
Question for Our Revenue Management Expert Panel: With rising trends of staycations & workcations, is there a greater appetite amongst guests for upselling (e.g., room upgrades) post-pandemic to maintain physical distancing or to “treat” themselves? Our Revenue Management Expert Panel Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Christoph Hütter - Revenue Strategy Consultant, Christoph Hütter Revenue Management Heiko Rieder - Vice President
Hotel Rooming List: Essential Guide for Efficient Guest Management
A hotel rooming list is a document which outlines accommodation arrangements for group bookings. It will include names, room assignment details, arrival and check-out dates, special requirements and more. Rooming lists are important for helping hotels to prepare for a group arrival and maintain guest satisfaction. Group bookings may be large and complex and a rooming list can provide clarity and help with personalization. In this article, you can fully explore the role of a hotel rooming list, examine the most crucial components and learn how to optimize these documents and related systems to enhance operational efficiency. Table of Contents:
Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel
The hospitality sector has long underestimated the influence of short-term rental accommodation on their operations, viewing it as a specialized lodging type that wouldn't impact conventional hotel reservations. However, the swift expansion of short-term rentals, spearheaded by organizations like Airbnb and VRBO, has made an undeniable mark on the hotel industry. The Importance of Short-Term Rental Bookings There's a growing intersection between the hotel and short-term rental sectors, with consumers weighing up both alternatives based
Guest Expectations in 2024: 8 Trends You Should Be Aware of
As time passes and technology keeps evolving, we enter into a new era of guest expectations. It's no longer enough to simply meet their needs, and the challenge now lies in exceeding them. In this dynamic landscape, where every guest is an insightful traveler armed with high expectations, how can you ensure your property fulfills those expectations and stands out? What Do Guests Expect in 2024? In the rapid world of hospitality, the only constant
What is the Role of Human Judgement in Revenue Management Decisions?
Question for Our Revenue Management Expert Panel: With so much technology available, how does human judgement factor into making revenue management decisions? Should the RMS ever be overruled by human judgement? (Question by Fabian Bartnick) Our Revenue Management Expert Panel Fabian Bartnick -
Unlocking the Power of Personalization in Hotel Marketing
Personalization is all around us. You can completely print your cat’s face on M&M’s and customize name-brand sneakers. Your smart speaker recognizes your voice, and your streaming services offer recommendations based on the genres and artists you love. In this article, you’ll learn how to deepen your engagement, increase conversion
10 Hotel Restaurant Management Tips to Impress Guests and Increase Efficiency
When you’re from the outside looking in, running a hotel restaurant appears to be very similar to running a separate food-service business. Besides, both companies are restaurants that specialize in food and hospitality. But, the truth is, hotel and restaurant management, on the other hand, is an art form in