What is ARPA?
The average revenue per account, or ARPA, is a KPI used in the hotel industry for revenue management. The metric tells hotel owners the amount of revenue generated, on average, per customer account. As a result, it is a good indicator of business performance. The metric is sometimes known as average revenue per user. What does ARPA stand for? ARPA, or annual revenue per account, details the average revenue a hotel generates from each of
Hotel Management Course: List of The Most Popular Courses
Whether you're considering a management role at a boutique hotel or a large chain, a hotel management course can help. Perhaps you already work in the hospitality industry and dream of someday operating your own hotel. Maybe you're working in another sector together but think that hotel management might be the career change you're looking for. Have you ever considered a career in hotel management? Hotel management courses will get you on the path. Table
Boost Your Hotel Profits With An Interim Revenue Manager
Revenue management is more of a philosophy than a set-in-stone strategy. Regarding the hotel and hospitality industry, revenue management is all about selling the right room to the right guest at the best possible time, and always at the best price. Moreover, a good revenue manager will be able to identify which distribution channels are best suited for these efforts. Ultimately, revenue management is about maximizing profits and revenue while always remaining cost-efficient. Whether it's
RevPAR versus GOPPAR
Revenue per available room, or RevPAR, and gross operating profit per available room, or GOPPAR, are two of the most vital KPIs available to hotel managers. Both form an important part of any effective revenue management strategy. Both metrics concern themselves with occupancy rates, but they detail very different things, as one is centered around money being brought in, while the other is based on overall profit. How Do You Calculate RevPAR and GOPPAR? The
Hilton Hotel Brands: Learn About the Biggest Hilton Brands
Hilton hotel brands highlight how a single company can encompass multiple domains while retaining its identity. The company has expanded into a wide variety of different markets while maintaining full consistency in Hilton's overall branding. The importance of the Hilton hotel brand is, in many ways, synonymous with the importance of branding itself. Corporate branding gives you the chance to see how seemingly disparate ideas can become a singular whole. In this article, you'll learn how Hilton takes these ideas and melds them together. Likewise, you'll see why they're successful. Table of Contents: What Is the Hilton Brand? What Is
11 Types of Accommodation in the Hotel Industry
Despite what the name may imply, there are many different types of accommodation in the 'hotel' industry, with hotels being just one of these. In this article, you can explore the different accommodation types that make up this industry and gain a deeper understanding of how these types differ. Table of Contents: What is the Hotel Industry? What is the Difference Between the Hotel and Hospitality Industries? The Two Main Accommodation Categories in the Hospitality
11 Tour Agencies That Help Hotels to Grow Their Revenue
Partnering with a tour agency can have significant benefits for a hotel. It's important to choose a partner that's right for your hotel. In this article, you'll discover the pros and cons of partnering with a tour agency and learn about some of the top names in today's global tour operator landscape. Table of Contents: What Is a Tour Agency? The Difference Between Tour Operators and Travel Agents How Can a Hotel Cooperate with a
Metaverse and the Hospitality Industry; The No. 1 Information Guide!
The idea of the metaverse - a network of digital spaces where social interactions can occur, facilitated by virtual and augmented reality - has gained traction as technology has improved. However, the social aspect of the metaverse is not the only aspect to focus on, and there are several exciting
What are the Top Hotel Benchmarking Tips and Strategies for 2022?
Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh)
How Can Hotels Reach Their Ancillary Revenue Management Potential?
Question for Our Revenue Management Expert Panel: The importance of Ancillary Revenue Management is growing. What ARM strategies can be used to increase room revenue / revenue per guest? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Theresa Prins - Founder,