7 Top Takeaways for Revenue Managers from the Unfold 2025 Event
At Mews Unfold 2025, hoteliers from across the globe gathered to share insights, celebrate successes and shape the future of our industry. Among the many topics covered, one powerful idea pervaded almost every conversation: hospitality is no longer just about rooms – it’s about moments. It’s not just what you offer, but how you make people feel. 7 Top Takeaways from the Unfold 2025 Event This shift is reshaping everything from operations to revenue strategy,
Creating a Data-Driven Culture in Hotels: Why just getting a BI platform is not enough.
Hotels across the globe have made massive investments in business intelligence (BI) solutions in recent years. From revenue and finance to operations and marketing, data is flowing in more ways than ever before. Yet, many hotel teams still struggle to make truly data-informed decisions. Why? Buying a BI platform is easy. Embedding it into the fabric of how your teams think, decide, and act? That’s the hard part, but it’s also where the real value
Satisfaction Up, Volume Flat, What’s Driving the Divide?
The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Indexâ„¢ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI to 86.7%, the highest in four years. However, this positive achievement contrasts with near-stagnant growth
Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property
Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say yes to the wrong group, and you could block high-value bookings. Say no, and you
15 Essential Video Marketing Tips for Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use it to promote your hotel’s services and build customer rapport. Table of Contents: What is Video Marketing? How Your Hotel Can Benefit From Video Marketing 360 and Virtual Reality Videos for the Hotel Industry Difference Between 360 and Virtual Videos
Top Email Marketing Tools to Grow Your Audience in 2025
Email marketing is still one of the most effective ways for B2C brands to engage audiences, drive sales, and build loyalty. This is especially true in industries like hospitality, where personalized campaigns, from hotel booking reminders to restaurant offers and travel promotions, can directly influence customer decisions. The right platform can make all the difference for small businesses, creators, and agencies. With so many tools available, this guide compares eight leading email marketing services, focusing
How AI Services Help Hotel and Travel Businesses Build Websites
Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or hospitality business requires a modern website. It helps attract new clients and demonstrate hotel or tourism services. In this guide, you'll learn how AI builders
Top Language Survival Tricks for First-Time Visitors to Europe
Language barriers for first-time travelers in Europe often create unexpected confusion during everyday conversations and essential situations. Europe offers a rich tapestry of cultures, cuisines, and landscapes spread across dozens of unique language regions. Understanding tricks to overcome language challenges makes traveling smoother, safer, and more immersive from the very
Hybrid Hospitality: The Future of Guest Services and Experiences
Hybrid hospitality is a modern form of hospitality, where traditional experiences are combined with the flexibility to adapt to guest needs. This approach places an emphasis on multi-purpose spaces. Hybrid services have grown in importance because many guests now want to combine leisure, business and well-being experiences. With flexible design
Steps for Success: Evaluating and Pricing Group Business
Group business is an undeniably important piece of the revenue puzzle for hotels. However, not all group revenue is equally valuable or desirable. To achieve an ideal mix of group and transient business, hotels must undergo a detailed evaluation process—one that can be greatly aided with an advanced revenue management