10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests
Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent market. In this article, you'll discover not only the fundamental elements of the programs but
Should Hotels Apply Strict or Flexible Cancellation Policies?
Question for Our Revenue Management Expert Panel: What are the benefits and risks of applying strict cancellation policies versus flexible? How does the competition influence a hotel's cancellation policy? (Question proposed by Niko Krauseneck)Â Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total
Training AI Agents to Improve Personalisation and Boost Conversion
Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall conversion rates? (Question proposed by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Max Starkov - Adjunct Professor Hospitality Technology,
The PMS Training Problem (and How Good UX Can Help)
Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover rates higher in the hotel industry than in any other economic sector (1), this cycle becomes a constant drain on managers’ time and productivity. Why Poor UX in PMS Systems Is Slowing Down Hospitality Teams To better understand how a modern property management system (PMS)
How to Use Artificial Intelligence in the Hospitality Industry
As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies increasingly use AI to carry out customer service tasks, especially important within hotels and resorts. In this article, you get a closer look at which way artificial intelligence is revolutionizing the hospitality industry. Table of Contents: What Is Artificial Intelligence? Why Is Artificial Intelligence Becoming Important in the Hospitality Industry? Benefits of Using Artificial Intelligence in the Hospitality Industry Improving Revenue Improving Customer Experience Increasing Operational Effectiveness 21 Examples of How to Use Artificial Intelligence Within the Hospitality Industry
The Enduring Allure of Travel: Exploring the World and Ourselves
Travel is more than just visiting new destinations. It is an expression of curiosity, connection, and discovery. From exploring distant cultures to escaping daily routines, travel enriches our understanding of the world and ourselves. It unites people across borders, fuels economies, and inspires lifelong learning through meaningful experiences. Whether for adventure, relaxation, or personal growth, every journey tells a story about who we are and what we seek. In this article, you'll learn how travel
Hotel Profit Management Redefining Performance for the Future
For years, revenue management was the commercial heartbeat of hotels: optimizing room rates, forecasting demand, and filling beds efficiently. But the landscape has shifted. Relying solely on RevPAR is like saying you watched a movie after watching the trailer; you may know what it is about, but you miss the full plot. To thrive in a world of rising costs and demanding owner expectations, hotels must embrace total profit management. Profitability is the scoreboard that
Tourism Trends: The Latest Opportunities for The Tourism Industry of 2026
New trends and innovations continually disrupt industries, and the tourism industry is no exception. Keeping pace with these emerging tourism trends can help businesses stay competitive and cater to customers' needs. Some of these trends have been a direct or indirect result of the COVID-19 pandemic. Read on to
Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2026
Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for
26 Essential Hotel Marketing Strategies For More Bookings in 2026
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will find a list of 26 essential hotel